Be There for the Baby Boomers as a Senior Care Franchise Owner
According to statistics from the National Institute on Aging (NIA) and the U.S. Census Bureau, approximately 10,000 “Baby Boomers” will turn 65 every single day for the next 20 years. The overall senior population in the U.S. is also expected to double during the coming two decades, which means that senior care will only become more and more important. In fact, the need for new solutions in the area of senior housing and non medical care is becoming critical. Baby Boomers are not interested in adhering to the senior-living patterns of the past; they insist on doing things differently, which often translates into different lifestyle needs. This generation will insist on living our their senior years at home, but for them to do so comfortably, our society’s entire infrastructure will require changes.
What does this mean for you?
As a senior care franchise owner, it means that opportunities for growth and success will abound in the coming years, but you can’t just rest on your laurels and expect good things to happen. You need to be able to understand the Baby Boomer generation and their specific requirements. If you can do this, you can become a much-needed resource in your community and a model for how to handle the needs of Baby Boomers.
Recognizing the Opportunity
The dominant mindset surrounding the Baby Boomers and their shift into retirement age has been one of anxiety. Certainly, it’s easy to look at the needs of Baby Boomers — and their sheer numbers — and focus on the negative. But what if you shifted your perspective? It’s actually easy to see great opportunity where others might see stress and strain.
As an in-home senior care franchise owner in your community, you will lead the way when it comes to catering to the Baby Boomers. This generation wants to retain independence, and they love the idea of staying at home through their senior years. However, they also understand that they will require assistance and care from time to time as they grow older, making your senior-care company the perfect solution!
Baby Boomers are largely responsible for creating our modern world, and they want to help create a new standard for senior living, as well. For most of them, this means staying at home where they can continue to live as they wish, on their own schedules. You can help this great generation by providing them with the resources they need as your area’s favorite in-home senior care provider!
If you’re interested in learning more about providing excellent care as a senior care franchise owner, we invite you to consider the possibilities available through franchising with Always Best Care. We’ve been leaders in senior care for nearly two decades, and we’ve always got an eye on the future. Download our FREE franchising ebook today to learn more.
Please refer to our most recent Franchise Disclosure Document for important details.