Owning a Home Care Franchise in the Age of COVID-19

Owning a Home Care Franchise in the Age of COVID-19

As we have seen over the last year, the COVID-19 pandemic has placed incredible demands on the United States healthcare system. Typical hospital services have been reduced, surgeries for elective purposes have been canceled, and many community-based senior resources have been shut down. COVID-19 has hit seniors particularly hard, especially those with comorbidities like COPD, … Continue reading "Owning a Home Care Franchise in the Age of COVID-19"

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Leadership, Culture and Finding the Right Franchise

Leadership, Culture and Finding the Right Franchise

If you’re thinking about becoming a senior care franchise owner in your community, it’s important to understand that what you’re about to start is more than just a business opportunity. Senior care franchising is about providing a resource for area seniors and their families, and doing your job well requires you to be an active leader. … Continue reading "Leadership, Culture and Finding the Right Franchise"

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Franchise Ownership and Marketing Muscle

Franchise Ownership and Marketing Muscle

Owning your own business requires you to be able to spread awareness about your products and-or services. Marketing is absolutely crucial in your quest for success, and it’s something that you’ve got to focus on consistently. Some people have a natural knack for marketing and advertising, but for others, it can be a struggle. And … Continue reading "Franchise Ownership and Marketing Muscle"

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How You Can Help Today’s Seniors Get What They Want

How You Can Help Today’s Seniors Get What They Want

One of the most important benefits associated with senior care franchise ownership is the opportunity to give back to the community and provide a resource. But before you can provide your community with a valuable resource by offering outstanding senior care, you need to understand what seniors actually want. Seniors have many more options available … Continue reading "How You Can Help Today’s Seniors Get What They Want"

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Transitioning Into Franchise Ownership

Transitioning Into Franchise Ownership

Franchising is a great way to own and operate your own business, but the concepts inherent to franchising aren’t always easy to understand. In many cases, newcomers to this type of business model — those who have never run their own business before — adapt more quickly to franchising than those people who come from … Continue reading "Transitioning Into Franchise Ownership"

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