The movement away from nursing homes to in-home care is not new. However, over the last year, receiving care from home is more popular than ever. The anticipated growth of in-home care demand and the overall pace of that growth will be groundbreaking. Deloitte, an international accounting and auditing firm, projects that the home care … Continue reading "Why Seniors Need Companion Care More Than Ever"
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As we have seen over the last year, the COVID-19 pandemic has placed incredible demands on the United States healthcare system. Typical hospital services have been reduced, surgeries for elective purposes have been canceled, and many community-based senior resources have been shut down. COVID-19 has hit seniors particularly hard, especially those with comorbidities like COPD, … Continue reading "Owning a Home Care Franchise in the Age of COVID-19"
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Owning your own business requires you to be able to spread awareness about your products and-or services. Marketing is absolutely crucial in your quest for success, and it’s something that you’ve got to focus on consistently. Some people have a natural knack for marketing and advertising, but for others, it can be a struggle. And … Continue reading "Franchise Ownership and Marketing Muscle"
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