Executive Team

Always Best Care Professionals Are Here To Support You!

Always Best Care has assembled a dedicated team of professionals with the singular mission of becoming the Number One Senior Care franchise system in North America.

Michael Newman – Founder & Executive Chairman


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Michael Newman has excelled in the senior care industry for nearly 20 years, gaining invaluable hands-on experience as an owner/operator of several residential care and assisted living communities. He was licensed by the state of California to teach a variety of topics ranging from the medication management to dementia care, all in senior care field, and taught an administrator course for individuals or corporations that wished to open an assisted living community.

Mr. Newman also developed what is now the largest assisted living case management company in California, which manages care for seniors who live in non-skilled assisted living communities, but need some skilled care. He founded Always Best Care in 1996 to provide assisted living referral services, and two years later expanded to non-medical in-home care services. Mr. Newman is a graduate of Chico State University with a focus on international business and economics. Always Best Care began offering franchise opportunities in late 2007, providing non-medical in-home care and assisted living finder and referral services, with skilled home health care added in 2010. The company has grown to more than 200 franchised territories and area representatives in 34 states.

Jake Brown – President & CEO


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An experienced franchise professional, Jake Brown joined Always Best Care Senior Services as Chief Operating Officer in November 2010. Previously, Mr. Brown was Senior Vice President of Operations for Cartridge World; prior to that, he was Chief Operating Officer of Cartridge World Northern California and Chief Executive Officer of Cartridge World Hawaii. With more than 25 years of experience in franchise and dealer network businesses in six different industries, he has held various senior management positions with companies as T-Mobile, ePhones, California Closets, Round Table Pizza, and ComputerLand.

Mr. Brown has the rare experience of having been a franchisee, a master franchisee and a corporate executive. He brings a level of commitment to the operations of a franchise organization that understands the perspective of each discipline. He is a graduate of the University of California Berkeley.

Sheila Davis – Senior Vice President, Area Operations


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Sheila Davis is a Certified Home and Health Care Executive and has experience spanning over 30 years that includes regulatory, compliance and administrative aspects of the home health, pediatric home health and therapy, community care, private duty nursing and personal assisting services. Sheila joined Always Best Care as a National Director in 2016 and later was awarded the position of Senior Vice President of Operations in November 2018.

Mrs. Davis is an accomplished Healthcare administration executive with comprehensive experience directing successful operational strategies and driving academic and research facility. Her background includes extensive years of excellent experience overseeing healthcare operations while spearheading financial reporting and management, budgeting, staff recruitment, revenue generation, and service line expansion. Ms. Davis was one of HomeCare University’s inaugural class, earning her certification as a Certified Home/Hospice Care Executive (CHCE). Additionally, she excels at propelling healthcare initiatives and policies while driving optimal facility efficiency and productivity within multimillion-dollar businesses. Ms. Davis serves on the NAHC Strategic Planning Committee, Advisory Council, Quality Data Implementation Committee, Rural Advisory Council, Finance Committee & Home Care Workforce Action Alliance; PDHCA Advisory Board; HCAOA Medical Advisory Board, Quality Data Review Committee & VA Committee; TAHC&H Board of Directors, Government Affairs Committee, Private Pay Committee, Clinical Practice Committee, and Community Care Services Committee. She is also a founding member of the Home Care Action Alliance; member of the Texas State Preventive Health Advisory Committee (SPHAC); serves on the WellSky Home Client Advisory Board; and is an ACHC Certified Consultant.

David J. Caesar – Senior Vice President, Franchise Training and Support


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David Caesar has more than thirty years of training, operations, merchandising, and account management experience which includes employment with Procter & Gamble, Bacardi Imports, General Mills, and Kraft Foods. Mr. Caesar also spent over a decade with the LEGO Toy Company where he earned two MVP awards in six years based on his performance. After leaving LEGO, Mr. Caesar gained franchising experience in the signs and graphics industry before moving into senior care. Mr. Caesar joined Always Best Care as a Field Trainer in 2008 and in 2010, he was promoted to Vice President of Franchise Operations. David transitioned into the role of Vice President of Franchise Training in 2017 and he was promoted to Senior Vice President, Franchise Training and Support in 2022.

Mr. Caesar has also worked with various community organizations in the Sacramento region including the Folsom, California Chamber of Commerce and the Niello Concours at Serrano where he served on the Board of Directors. Caesar also served as President of the El Dorado Hills Chapter of LeTip International and he is a past recipient of the Leukemia & Lymphoma Society Man of the Year award, which was based on his fundraising efforts. Mr. Caesar graduated from Southern University and A&M College in Baton Rouge, Louisiana where he earned a Bachelor of Science Degree in Business Marketing. He is a native of Shreveport, Louisiana.

Larry Miramontes – Vice President, Marketing


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As an experienced marketer, Larry J. Miramontes brings 28 years of experience in finance, entertainment, sports management and the renewable industry.  Mr. Miramontes provides a wealth of knowledge in strategic planning, communications, branding, market research, franchising and strategic partnerships.  Prior to joining Always Best Care, Mr. Miramontes was the VP of Marketing for Roni Deutch Tax Center franchise system from 2008 to 2011.

In his earlier career, Mr. Miramontes served as a Marketing Manager and Sales and Marketing Director with Six Flags Theme Parks and Raging Waters water parks in Northern California.  Mr. Miramontes is actively involved in youth sports and is a graduate of the University of California, Davis, and possesses an MBA from Golden Gate University.

Sean Hart – Vice President, Franchise Development


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Sean Hart is a proven leader in marketing and sales, with over 22 years of experience with brands in the healthcare and education industries. Most recently he was vice president of sales and development at American Family Care, where he oversaw a 132% increase in franchises sold in 2021 over the previous year. Prior to that he worked as an executive sales and management consultant for clients in the healthcare and wellness industries and helped drive sales, operations and business development in the field for brands like Learning Care Group, Banfield veterinary hospitals and Sylvan Learning. Hart will lead the brand’s aggressive national growth strategy into new and existing markets across the country.

Merian Martensen – Controller


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Merian M. Martensen is an accounting professional with more than 30 years’ experience in auditing, budgeting, financial and managerial accounting in small business and corporate settings. She earned a master’s degree in business administration and managed the operations of the second largest office of a government-owned and controlled corporation in the Philippines. She was able to raise that office’s rank from number 40 to among the Top 10 in terms of revenue and performance. She joined Always Best Care as Controller in March 2006.

Lisa Hafetz – Vice President of Franchise Management


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Lisa Hafetz has extensive experience providing financial education, conducting annual benchmarking studies and establishing and facilitating franchisee financial performance groups for companies such as Granite Transformations, where she created a financial consulting department to drive improved profitability for unit operators. Lisa joined Always Best Care in 2022 as the Vice President of Franchise Financial Management, however, prior to that time, she was facilitating financial performance groups with us since 2017.

Prior to joining Always Best Care, Lisa owned a consulting and coaching business, working with both larger corporations and small business owners. She also worked with Profit Mastery as a presenter and facilitator, which is how she first became involved with the senior services brand.