Looking Ahead – Four Tips for Franchise Success in 2016

Looking Ahead – Four Tips for Franchise Success in 2016Whether you’re an existing senior care franchise owner, or you are interested in starting your own in home care business in 2016, taking a look at some of the fundamentals of franchising is a wonderful idea. With that in mind, we’ve come up with four tips that will get you ready to take on all of the challenges that the new year has in store.

Set SMART Goals

Setting goals is crucial to your success, but it’s important to set SMART (Specific, Measurable, Achievable, Relevant and Timely) goals so you can make the biggest, most positive impact.

Here’s an example: Increasing your revenue by 20% in the period between January 1st and July 1st is a realistic SMART goal for your business because it identifies specific, measurable numbers within a specific timeframe; plus, it’s relevant to your business and it’s likely achievable.

An example of a non SMART goal would be something like, “I want to make more money.” While this is not the worst goal, it’s far from specific, and it offers nothing to focus on.

When evaluating your goals for 2016, be sure to analyze them using the SMART framework, and you’ll be much more likely to achieve the results you want!

Renew Your Commitment to Modern Marketing

Our industry is growing constantly, and 2016 promises to be a fantastic year. However, with this growth comes greater competition. You need to take advantage of every competitive edge you can find, and there’s no better way to set yourself apart than to become a master of marketing.

Obviously, your franchisor will supply you with excellent tools and techniques for marketing, but your success will largely depend upon how well you take the initiative to market your business locally. These days, business owners who take a proactive approach to modern marketing (blogging regularly, using social media wisely, building and maintaining email lists, practicing proper local SEO, etc.) are the ones who succeed.

Review the Tools and Technologies Available from Your Franchisor

One of the huge advantages you get to experience as a franchisee is access to your franchisor’s toolbox. You get to use tools and technologies that other business owners can only dream about, so it’s critical that you take advantage of them! As a franchisee with Always Best Care, you can access valuable marketing strategies, as well as professional consumer education materials.

Make it a point to take advantage of all the help you have available from your franchisor, and 2016 will be a very productive year for your business!

Review Your Individual Skillset

Looking Ahead – Four Tips for Franchise Success in 2016Franchising is all about following a proven system for success, but that doesn’t mean you have to put your own personal attributes and business skills on the back burner. In fact, it’s your unique abilities and talents that make you such a valuable part of your franchisor’s team. The most successful franchisees know that following the system is crucial, but they also understand that a little creativity within the system – and especially within their local markets – is the secret sauce that sets them apart from the competition.

What are your specific skills and attributes as a businessperson? How do they match with your franchise’s system? If you can match your skills to your business effectively, you’re going to experience a healthy 2016!

Want to learn more about franchising in the senior care industry? download our FREE franchising ebook today!


Please refer to our most recent Franchise Disclosure Document for important details.

Exercise for Clients of a Home Care Franchise

An important element of overall health is regular exercise, the benefits of which extend well beyond physical health. Exercise is also vital to mental and emotional health, releasing a host of chemicals in the brain that improve mood and keep us mentally sharp.

Many seniors are nervous about exercising, out of fear of falling or otherwise injuring themselves. Some may have a heart or other condition that requires that they not over-exert themselves. The reality, however, is that not exercising is probably the greater threat to health, especially for older adults. In addition to the cardiovascular benefits, exercise improves muscle tone, balance and coordination, all essential in fall prevention.

Non-medical in-home care caregivers can play an important role in ensuring that seniors get healthy amounts of exercise by exercising with clients or monitoring clients during activity. Here are some examples:

Swimming/Aquatic Exercise — Swimming is an excellent low-impact exercise for seniors. If swimming is too difficult, stationary aquatic exercises are a good alternative. In-home care assistants can exercise with seniors in the pool or accompany seniors to classes.

Walking — Whether a gentle stroll, or a brisk stride, walking is excellent exercise that gets the heart pumping and improves core strength and muscle tone.

Chair Exercises — For folks who can’t walk or who have difficulty walking, chair exercises with or without a light pair of weights are an excellent alternative.

Exercise is an important part of overall health and longevity. assistant professional caregiver can help seniors maintain an exercise regimen, and stay healthy and happy at home.

Always Best Care is among the top home care franchises for seniors in the nation. Learn more about becoming a franchise owner by calling 855-430-CARE (2273).

Learn more about senior care franchising and download our FREE eBook.


Please refer to our most recent Franchise Disclosure Document for important details.