Franchise Ownership and the Non-Medical In-Home Care Revolution

Couple having a business meeting

We live in a stressful world.  Our lives are busier than ever, and it seems like our to-do lists just keep getting longer and longer, no matter how hard — or how much — we work.  Add to that the fact that seniors are living longer lives and choosing, largely, to live at home, which requires family members to provide care in order to ensure that senior loved ones live comfortably and safely.  In-home senior care is something that’s becoming more crucial every day, and non-medical care is rising to the top of the list of things that today’s seniors require.  In fact, it’s fair to say that the demographic-driven, non-medical senior care revolution is here, and it is one of the more compelling reasons to consider owning and operating your own senior care franchise.

What Is Non-Medical Care?

Think about the seniors in your life — they probably require more medical care than you do, but for the most part, they live comfortably and happily. What they really need is help around the house, companionship, assistance with shopping and other errands, house-cleaning, medication reminders, and transportation.  These are all areas where modern seniors tend to require help, but none of them are so serious that they require a move out of the home or contact with nurses, doctors and other medical professionals.

This is the essence of non-medical care.

Basically, today’s seniors want to stay at home, but they can’t do everything that’s required of them to maintain the home and be truly safe.  For many families, the stress of the modern world (or the fact they live in another part of the country) prevents members from pitching in all that’s necessary to help mom or dad.  That’s why non-medical home care services like those offered by Always Best Care are in demand and so valuable.

Own a Business That Provides Outstanding Non-Medical Care for Seniors

Happy business owner giving each other a high fiveFor many families, the obvious answer to the non-medical care gap for senior loved ones is hiring a provider like Always Best Care.  Our caregivers are trained to help out with all of the things that seniors need help with, but don’t necessarily fall under the banner of medical care, that is what we call the activities of daily living, or, ADLs.

As the owner of your own non-medical in-home care franchise, you can provide a valuable service to your community as you grow a business of your own in a highly promising industry!

Of course, there is a lot to learn to become a senior care franchise owner and provide a high standard of care, but that’s one of the reasons why franchising is so attractive. Always Best Care ensures that all of its franchise owners are trained properly and understand what it takes to hire, train and manage the best caregivers. You don’t need to do it all alone!

If you’re interested in learning more about non-medical senior care and how you can join an industry that’s on the cutting edge, we invite you to contact us today.

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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Senior Care Franchise Ownership — A Strong Business Model for the Future

Senior Care Franchise Ownership -- A Strong Business Model for the FutureFranchise ownership is terrific avenue for people who want to take their skills and experience into a different realm of business. Senior care franchise ownership, in particular, gets a lot of press because the industry is growing so much, but you may be wondering — is it a strong business model for the future?

Obviously, we are biased on the subject, but there are some undeniable facts that show that in-home senior care franchise ownership is a fantastic sector to enter for people like you who want to steer their ship into a solid, satisfying and potentially lucrative future.

What Do You See in Your Future?

Not every opportunity is a great fit for everyone. Senior care franchise ownership represents a fantastic business option for people from all walks of life, but it’s not everyone’s cup of tea. However, we would advise you not to be so quick to dismiss it if it doesn’t immediately stand out in your mind as a possible future.

The first step in deciding what you will do with your professional life is to envision what you want it to look like. Like most individuals who have dreamed of a better, more independent professional future, you’ve surely spent some time picturing yourself in the ideal scenario.

  • Do you see yourself working closely with others?
  • Can you picture yourself networking with key people in your community
  • Does your vision include work that helps people in your area?
  • Do you envision a professional life that includes built-in organizational support and structure?
  • Are you picturing a business that takes the needs of others into account?

If you answered “yes” to the questions above, senior care franchise ownership could be a great fit for your future!

Franchise Ownership and the Future

Senior care franchise ownership is getting a lot of press today, but you might be concerned about its future. Sure, today’s seniors have expressed a strong desire to live out their retirement years at home, but what about subsequent generations? Is owning a senior care franchise a solid option for a strong business future?

The fact of the matter is that there will always be seniors — and there will always be a need for senior care. And the way our society is moving, it’s easy to see that the current trend of seniors staying at home will continue. People like having options, and now that seniors know that they can stay at home where they are comfortable, it’s unlikely that future generations will revert back to the costly nursing home model that dominated in the past.

The numbers don’t lie, either:

  • There are currently about 46 million Americans aged 65 or older
  • By 2060, that number will more than double to nearly 98 million
  • The senior segment of the population is growing faster than any other
  • The demand for elder care alternatives will likely continue to rise, largely thanks to the increase in the number of cases of Alzheimer’s Disease and other forms of dementia

(Source: PRB.org Aging Fact Sheet)

Senior Care Franchise Ownership -- A Strong Business Model for the FutureWhat About Your Future?

If you have a vision for your future that involves a rewarding professional life in a solid, growing industry, you owe it to yourself to consider your own senior care franchise. The industry is growing rapidly with no signs of slowing down, and those who get on board today with their businesses will be well equipped to take advantage of tremendous opportunity here in the future.

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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4 Top Advantages of an Always Best Care Franchise

Always Best Care FranchiseThere are tens of thousands of franchises to choose from in just about every industry. By narrowing your choice to the senior care market, you are one step closer to owning an Always Best Care franchise.

Always Best Care is one of North America’s fastest-growing providers of three essential services for the burgeoning senior population: non-medical in-home care, assisted living placement, and skilled home health care.

Why an Always Best Care Franchise?

What makes an Always Best Care franchise your best option for achieving your dreams? How is an Always Best Care franchise different from other similar franchise operations? Briefly, here are four reasons to put us on your “A” list right now.

1. Total Support for Quick Success
There is a ready market waiting for you. Every day, 10,000 Americans reach 65 years of age. As the owner of an Always Best Care franchise, you tap into a tremendous client base with huge growth potential. We’ll help with a powerful suite of support services, ranging from strategic planning and communications to mentoring, marketing, and team building.

2. A Great Business Model
We give you not one, not two, but three pathways to expand revenues and increase profit. These pathways respond to the most important and prevalent needs of our senior population. They are non-medical in-home care, skilled home healthcare, and locating assisted living facilities. By offering the complete continuum of care, you will make a huge difference in people’s lives while assuring your business success.

3. Room to Grow
Each Always Best Care franchise has a population base of approximately 200,000 people, allowing you plenty of room to grow. We also offer protected referral sources. Referrals are the bread-and-butter for home care services revenues. Those referrals come from a variety of sources, such as case managers, social workers, discharge planners, doctors, and existing clients. When you market to these sources – with our assistance and support, of course – it doesn’t matter whether they are inside or outside your defined territory because you are fully protected.

4. Amazingly Affordable Startup Cost
Let’s be honest: There’s a real investment that comes with opening a franchise. But the costs for becoming an Always Best Care franchise are extremely approachable compared to other senior care franchises. Your estimated initial investment is much lower than you would expect from a company with such a solid reputation and record of success as Always Best Care.

As the owner of an Always Best Care franchise, you’ll manage a small business with a big heart. You will be fulfilling an important need for senior citizens to age in place. In doing so, you will improve their lives and give peace of mind to families in your community.

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more.

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Please refer to our most recent Franchise Disclosure Document for important details.

Senior Care Franchising: Opportunity for Husband and Wife Teams

For many couples, considering a second career is often a joint effort. Whether it’s because the kids have moved out and they’re looking for a business opportunity to pursue together, or if they simply want to find a way to spend less time apart as they work to achieve goals, a lot of couples turn to franchising to satisfy their second-career needs. Senior Care Franchising: Opportunity for Husband and Wife TeamsAlthough there are seemingly countless business types to pursue in the franchise world, senior care franchising could be the best fit for husband-and-wife teams because of its family focus and the many inherent opportunities to help others in the community.

Family and Franchise Ownership

Franchise owners often describe their businesses in the same way they describe their families: it’s all about doing the best for those who depend on you and remaining accountable to those upon whom you depend. In the senior care industry, the focus on family is even more obvious. Senior care franchise owners are there for their community, making themselves available for families who require solutions when it comes to caring for an aging loved one.

Experience Plays a Part

For many husband-and-wife senior care franchise teams, the passion to provide compassionate care comes from direct experience. Couples who are searching for a second-career opportunity in senior care tend to be drawn to the industry because they’ve played a significant role in the care of a loved one. They’ve worked together to help senior loved ones in their own families, and now they’re inspired to continue helping seniors. Franchise ownership represents the ideal fit for them.

Helping Others and Helping Each Other

When couples consider a second career together, they are focused on earning a living, but providing a resource for the community is also important. Senior care franchise ownership gives husband-and-wife teams the chance to satisfy needs for excellent, compassionate care in the community while establishing a legacy that goes beyond the ability to do business well. When couples help each other as partners in senior care franchise ownership, they help so many other people, too!

Senior Care Franchising: Opportunity for Husband and Wife TeamsA Clear, Combined Vision

Are you and your spouse searching for the perfect second-career opportunity? Do you share a passion for helping others and giving back to the community? You owe it to yourself to investigate whether your clear, combined vision is suited for senior care. Today’s seniors prefer to age in place, but families can’t always be around to ensure that their loved ones are safe and sound. As senior care franchise owners, you and your spouse can make a real difference while pursuing an amazing opportunity!

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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Ready to Buy a Senior Care Franchise? Here Are 9 Things You Need to Know!

Ready to Buy a Senior Care Franchise? Here Are 9 Things You Need to Know!

 

Owning and operating a senior care franchise in your community is a great way to get into business for yourself while providing a valuable resource for the families in your area. But a person can’t expect to dive in head first and experience success right off the bat. Operating a franchise effectively requires you to take an intelligent approach. At the end of the day, the people who do their homework before they are awarded their franchises are the ones who get the most out of the experience, both professionally and personally.

If you or someone you know is considering opening a senior care franchise, they’ve probably done a fair amount of research and fact finding. But before they commit, it’s crucial to keep these nine concepts in mind.

#1 — Franchise Ownership Is a Collaboration

When you are awarded your own franchise unit(s), you’re joining a recognized brand name that will help you promote and sell your services. But you’re also accessing the accumulated expertise of a company that knows how to do things the right way. Certainly, you’re going to bring your own business savvy and strengths to the table, but you have to be able to collaborate with the franchisor and your regional support representatives, if you want to get the most out of your new business ownership experience.

#2 — Local Marketing Is Key

And it’s largely up to you. You will get plenty of support when it comes to marketing, but making an impact in your local market will be one of your main jobs.  How and where you network, advertise and promote your services is generally the responsibility of those most knowledgeable of the local market.

#3 — You Have to Understand Your Territory

If you’re going to market effectively in your region, you need to understand its people and the values they hold dear.  A deep understanding of the local demographics, laws, customs and ways of doing business are all basic foundations.

#4 — Obtain the Answers to All Your Questions

Before settling on a franchise ownership opportunity, it’s crucial to make a list of questions and concerns. But it’s even more important to ensure that you’ve obtained answers! Don’t go into franchise ownership unless you are satisfied with those answers.  Get the information you need to make an informed decision.

#5 —Understand the Total Investment

Do you have enough money not only to purchase your franchise, but to operate it comfortably while you get it off the ground?  How long will that take?  What is a reasonable, but conservative model?  Talk with current owners of the franchise during the ‘validation’ phase of your due diligence.  It is encouraged (if not demanded) because it is so important.

#6 —Understand the Demand for Senior Care in Your Market

The demand for in-home senior care services is high, but it’s not identical in every market. Before purchasing a franchise, it’s important to get a feel for the exact level of interest in your area.  Demographics shift and evolve, as does the amount and level of competition.

#7 — There Are Risks Involved

No business opportunity — even senior care franchising — is without risks. The more you understand the risks that you face in franchise ownership, the better able you will be to face them.  Again, the validation phase is where you get the opportunity to meet and/or talk with owners to understand their challenges and successes.

#8 — You Believe in Providing Excellent Care

Examine your reasons for getting into senior care —  There is a fine balance between having the drive to build a profitable business enterprise and the compassion to help those in need.  Too much of either aspect can have a negative effect on the other.

#9 — What Franchise Owners Have to Say

As mentioned above, performing research is crucial if you’re going to be awarded the right franchise.  Part of that research has to consist of in-depth discussions with existing franchise owners in the validation stage of your due diligence with the franchisor. Don’t be afraid to ask the tough questions! The answers might not always be what you want to hear, but you’ll get the truth about your potential future as a senior care franchise owner.  Remember, the current owners were in your place previously!  They understand and appreciate the process you are going through.

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising eBook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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How to Transition from Stay-at-Home Parenting to Home Care Franchise Ownership

Making the Transition From Stay-at-Home Parenting to Home Care Franchise Ownership

Stay-at-home parents come to a crossroads when they have finished nurturing their children into adulthood. If you find yourself there now, you know how discomforting it can be to suddenly have energy and time available that, until recently, went directly to your children’s lives.  Perhaps you want to get back into a professional life — but you are wary of going back to work for someone else in a corporate setting.  But, you might not have the desire to begin from nothing with a startup, either.  Additionally, you probably want to find yourself on a path that allows you to continue giving and providing support to those who need it.

For many people transitioning out of stay-at-home parenting, the answer is senior care franchise ownership.

 

Why Senior Care Franchise Ownership?

Owning a franchise is a great way to realize the career ambitions you may have put on hold to raise a family, but without many of the huge risks that accompany startup businesses.  Franchises allow you the freedom to call the shots for defining your company’s culture and vision, but operating with the guidance, support, and a proven system backing you up every step of the way.

Of course, there are several types of franchises to choose from, in every imaginable industry. Everyone is familiar with fast-food, home cleaning and hair salon franchises, for example, but other sectors of the economy are becoming known for their franchise opportunities, as well. Senior care franchises are special in that:

 They aren’t just businesses; they are community resources
 In-home senior care is a rapidly growing industry, particularly with the “Baby Boomer” generation transitioning into older age and retirement
 Senior care franchise ownership gives you the opportunity to continue providing care and support to those who need it
 Franchise ownership in the senior care sector allows you to interact with people from all walks of life, connecting you to a rich life outside the home

 

Making the Transition into Senior Care Franchise OwnershipMaking the Transition From Stay-at-Home Parenting to Home Care Franchise Ownership

Now that you’ve got time and energy that you didn’t have available before, you might be tempted to jump right in to the first opportunity that comes along.  However, it’s good to perform some research and a bit of soul searching to determine what path is truly the right one for you and your future.

Senior care franchise ownership is a great way to perform meaningful work in the next phase of your life and career. It may not be perfect for everyone, but it is a unique opportunity for those who may be searching for a way to earn a living and give something back to the community at the same time.

We feel confident that your research will reveal senior care franchise ownership as an excellent next-step possibility for you!

 

For More Information

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising eBook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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What Kind of Leader Are You For Your Franchise?

What Kind of Leader Are You For Your Franchise?Leadership is a special commodity; one that some people are born with, while others have to work to cultivate it. Some people are skilled at making deals and seeing real opportunity, but they struggle with leading teams of people in pursuit of a common goal. Others have natural leadership abilities, but they don’t know how to harness and leverage them properly. Still, there are franchise owners out there who possess strong leadership skills, but they may possess a style of leadership that doesn’t work well with their specific organizations and the needs of their people.

As a senior care franchise owner, you are the person your people will turn to for leadership, whether you consider yourself a good leader or not! The good news is that every single person can be a good leader if they can be self aware and understand their strengths.

So how can you understand, harness, cultivate and drive your instincts as a leader for your franchise?

Understand the Different Types of Leadership

Different people have different ideas about the styles of leadership that people can employ, but author, psychologist and leadership expert Daniel Goleman has determined that there are six major leadership styles:

The Coercive Leadership style demands immediate compliance, and works wonders during times of crisis. But it’s not the healthiest style to employ under normal circumstances.

The Authoritative Leadership style is a “classic” way of leading people and mobilizing a team to focus on a common goal. However, this style can sometimes get in the way when a team of experts is already running on all cylinders.

The Affiliative Leadership style values empathy and communication, and it’s great at bringing people together. On the downside, this style can ignore poor performance, leaving it uncorrected.

The Democratic Leadership style builds consensus and participation, but can get in the way when quick, decisive action must be taken

The Pacesetting Leadership style works extremely well when quick results must be achieved. But it often relies on leaders taking over for employees, which can erode trust within an organization.

The Coaching Leadership style works wonders when it comes to building individuals up and helping them achieve their personal and professional goals, but it can fall short during times when leaders lack the expertise to truly inspire others with their ideas.

What Kind of Leader Are You For Your Franchise?What Style Resonates with You?

There is no one style that’s better than the others; it’s all about using the right style for the right situation. But before you can tap in and employ the ideal style at the right time, you need to develop your self awareness so you understand which style comes naturally to you. Once you are aware of your own tendencies, you can change your style, as needed.

For example, maybe you see yourself as a Coaching Leader. You see peoples’ hidden talents and you want to help nurture them along so they can realize their true potential. This is great, and it can really help your franchise! But during times when your business is on the line and there’s no time for nurturing, this style will actually hurt your ability to lead effectively.

Are you curious to learn more about the various leadership styles (and how you can leverage them effectively)? Stay tuned to our next post, which will explore the styles in greater detail!

More Information

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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5 Reasons to Consider Senior Care Franchise Ownership This Year

5 Reasons to Consider Senior Care Franchise Ownership This YearIf you’ve been considering a jump into the world of business ownership, it’s probably something that you’ve been thinking about for quite some time. Starting your own business is not an endeavor that should be taken lightly, and if you’ve been dreaming of it for a while, you want to make sure the time and situation is right before you dive in. Perhaps you told yourself that you would take that leap this year, but now it feels like it’s too late with everything that’s going on. So maybe you’re considering making your move next year so you can start fresh with a new number on the calendar and the challenges of the previous year behind you.

Unfortunately, next year will probably be no less busy and/or challenging than this one, so maybe it’s a good idea to get the ball rolling today. If your business idea is to own and operate your own senior care franchise, there’s no better time than right now to get started.

Here are five of the reasons why you should consider senior care franchise ownership this year:

#1 — The Industry Is Growing; Get In as Early as You Can!

The senior care industry is growing and transforming, largely thanks to the influence of the Baby Boomer generation, which is seeing its members retire in massive waves. The “boomers” aren’t interested in “traditional” senior care options like nursing homes; they want to stay at home and use services that provide outstanding in home care.

If you want to get in as close to the ground floor as possible with your senior care business, we suggest you act now!

#2 — Seniors and Their Families Need Help Today

When you run a business, it’s good to know that what you do isn’t just good for you; it’s good for the community at large. This is absolutely the case in senior care. Right now, families in your area are searching for senior care solutions. Let your new business be the one to help them!

#3 — The Franchise Is There for You

Maybe you’re putting off business ownership because you’re not ready to jump through hoops and cut through endless amounts of red tape. Consider this, though: one of the key benefits of franchise ownership is the fact that the franchise is there for you, ready to give you the assistance you need to get your business off the ground. When you own a franchise, you get plugged into an entity that has the experience and know how to get you going on the right foot.

5 Reasons to Consider Senior Care Franchise Ownership This Year#4 — Get Good Word of Mouth Going Right Away

Senior care franchises rely on the owner’s ability to generate a strong presence in the community. And there’s nothing quite as valuable as good word of mouth. The sooner you get started building your reputation, the sooner you can experience the benefits of franchise ownership.

#5 — Why Not?

Seriously. Why not get started right now? You’ve been thinking of it for a while and time isn’t slowing down any time soon. And right now is a great time to get into the senior care industry. Sure, you can continue to put it off, but the only way you’ll be able to live your dreams of business ownership is by taking the first step. And the best time to start is right now!

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more.

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Please refer to our most recent Franchise Disclosure Document for important details.

Senior Care Franchise Ownership: Providing the Light in Senior Lives

Senior Care Franchise Ownership: Providing the Light in Senior LivesBeing awarded your own senior care franchise represents an awesome opportunity for you to make a difference in your own life — you will be operating a business with amazing potential! But unlike many other opportunities for starting a business, it also gives you the chance to provide meaningful support and assistance to those in the community who might not otherwise be able to attain high-quality senior care.

In-home care and the “aging-in-place” movement are driving the senior care industry — just take a look at this recent article in the Wall Street Journal — so there’s little doubt you’re making a great decision as a businessperson. But what’s truly special about being a franchise owner is the opportunity to provide area seniors with the kind of care that helps them get the most out of their “golden years.”

What Today’s Seniors Need

Do you remember visiting your grandparents or great-grandparents when you were growing up? It’s likely that during their later years, you went to spend time with them at a nursing home or other type of senior-living facility. Years ago, it was common for seniors to leave the home when they could no longer do everything on their own.

Times have changed, though, and today’s seniors are advocating for a better quality of life and more independence. For many of them, that means saying “no” to leaving home, even if they require some assistance and care to do so safely. That’s where you come in as a senior care franchise owner!

What do today’s seniors value?

  • Independence
  • Freedom
  • A comfortable, familiar living space
  • Quality time with family and friends on their own terms
  • Access to top-quality care in a comfortable setting
  • Companionship
  • The ability to maintain the lifestyle they have come to enjoy

Living a life according to these values is critical for an excellent quality of life. As a senior care franchise owner in your community, you can help seniors remain connected to those values, giving them the chance to truly get the most out of their post retirement years.

Senior Care Franchise Ownership: Providing the Light in Senior LivesBe the Bridge to a Better Life for Area Seniors

Senior care franchise ownership is more than just an excellent opportunity for you, professionally. It’s a chance for you to play an important role in your community, helping people who need better options when it comes to living according to their closely held values.

As a franchise owner, you will be providing an important service, but you’ll also be providing seniors and their families with light, love and peace of mind.

How?

  • Your in-home care business makes it possible for seniors to retain their independence
  • Your franchise’s compassionate caregivers fill in the gaps, providing assistance around the house so that seniors can remain where they feel comfortable
  • You will provide a more flexible and affordable option for families who might otherwise struggle with affording more “traditional” forms of senior care
  • Your business provides the support today’s seniors need to remain independent and free

Owning your own business means making a better life for yourself, but as a senior care franchise owner, it means so much more.

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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Connecting With Your Community — The Key to Running Your Franchise Effectively

Being a presence in your community is a crucial component to operating an in-home senior care franchise.  After all, people will be much more attracted to the services you offer if you can demonstrate that your business is — as we like to say — a resource for the community.  You can become a resource by developing your skill set and putting yourself out there as a leader in senior care.

Following are just a few of the ways in which you can ensure that people look at your franchise as more than just a local business.

Find Your Niche and Show Why You’re the Expert

What is it about senior care that attracted you to the business?

You probably have a personal interest in senior care, or maybe you have expertise in a certain aspect of senior living.  Perhaps you’re passionate about changing the face of senior care to accommodate the Baby Boomer generation.  Or, you witnessed a relative struggle with the hard choices associated with staying at home, or entering a nursing facility.

Whatever your specific area of interest in regard to senior care, you can use it to help build your business.

How?

Carefully and steadily build your knowledge base through training, community involvement, Certified Senior Advisor certification, or any other method that helps build your competence.  Partner with local thought leaders in an area of interest to you (Alzheimer’s, Diabetes, Cancer Research, …)  Consider becoming a SHIP (Medicare) Counselor.

Connect with local organizations and community leaders and see if there are opportunities available to give talks or lead workshops for audiences interested in your area of expertise.  Doing this shows people that you’re not just a local business owner; you’re a passionate expert who is in business to truly help people and provide resources for those in the community who need them.

You can also leverage your specific expertise by writing informative blog posts, podcasting or arranging for interviews with local media.  The more your voice is heard by people in your area, the more likely they are to think of you when the time comes to make decisions about senior care.

Make Sure the Rest of the Senior Care Community Knows Your Name!How to Hire the Best for Your Senior Care Franchise

Always Best Care franchise owner Susan Oderwald talked about this during our recent interview with her, and it’s something that can help you make a name for yourself — and your business: Network, network and network some more!  Make a point to meet with key individuals in the greater senior care community, including hospice care providers elder-law attorneys, skilled care providers and others.  Expand your sphere of contacts.  These people can become amazing referral sources for you, but you’ve got to do the work to ensure that your name is always on the tips of their tongues.

When you can start showing up to community meetings knowing everyone’s name, you can be sure that you’ve made a name for yourself, helping your business immeasurably.

Follow the System

You’ve got to work hard on your own to make it as a senior care franchise owner, but you’ve also got to be able to trust the proven system that’s in place to help you grow.  Area Representatives and National Directors from your franchise’s support office want you to do your best, and they will give you all the necessary tools and strategies. It’s what sets franchise ownership apart from other types of business opportunities, and it’s what’s going to give you the edge you need to make an amazing impact in your community!

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners!  Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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