Character Traits of Successful Franchisees

While most anyone with the funds and ambition can find a franchisor willing to sign them on as a franchisee, owning a franchise is not necessarily right for everyone.  It’s important for prospective franchise owners to look inward and evaluate how they want to run a business.  Contrary to how some may envision franchises, they are not businesses-in-a-box.

It’s important to evaluate your needs when considering becoming a franchise owner—do you want a lot of free time?  Is spending time with your family a priority? Do you have the skill set required of a franchise owner?

“Franchise King” Joe Libava told Entrepreneur Magazine that modesty is in order when starting a franchise.  Even if a person has decades of experience in a high ranking position, Libava said, he or she must follow the rules of the franchise, regardless of their experience.  It’s important to remember why a franchise business was appealing in first place—avoiding mistakes and buying into a brand with a proven track record of success, for example.

One important consideration is whether you are okay with following someone else’s rules.  Rule-breakers and independent-minded folks will likely have difficulty in a franchise environment.  A franchisor worthy of your buy-in will already have a proven recipe for success, and the expectation will be that you follow that recipe.

Owning and operating a senior assistance services franchise requires an especially serious commitment, considering the level of care and responsibility involved.  If you have a true passion for helping others, your personality is compatible within the franchise model, and owning a business is your dream, franchising with Always Best Care may be right for you.

Always Best Care is a leader in non-medical in-home senior care in the United States. We have been rated among the best home care franchises in the United States.  Learn more about the services we provide and about becoming a franchisee on our website.

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more.

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Please refer to our most recent Franchise Disclosure Document for important details.

Running a Successful Franchise Business

Buying into a franchise does not equal automatic success.  As many of us have experienced first-hand as consumers quality of service, efficiency and product quality can vary greatly from one franchise operation to the next.  Here we outline some of the key steps to running a successful franchise based on the advice of expert Joe Libava, dubbed the “Franchise King.”

First and foremost, have a plan and stick to it.  It’s easy to get caught up in the day-to-day operations of the business, and not follow the plans and protocols you’ve outlined for yourself.  But straying from the plan can lead to financial breakdown and customer dissatisfaction.

Don’t ignore the instructions and tools given to you by your franchisor. Those tools have had proven success and are there to ensure your success and the continued success of the brand. Many franchisors provide franchisees with tools for training, sales, marketing, tech support, and more. Take advantage of them!

Remember the golden rule: the customer is always right.  There’s no doubt that poor service will keep customers away, and as word spreads, deter new customers from patronizing your business. Make sure your employees are trained to provide excellent service at every level and are held accountable should they fail to do so.  Repeat customers are vital to the success of any business, and providing excellent service should be central to your strategy.  Offer incentives to draw repeat customers and make sure your customers know they are valued.

Network to give your business an edge.  Networking with other business professionals or joining your local chamber of commerce or small business group will likely lead to the exchange of ideas and information that could help propel your business forward.  Be sure to network with friends and family, as well—your biggest allies—to get the word out about your business.

Being proactive, diligent about excellent service and networking can all help you be a more successful franchise business owner.

Start Your Own Senior Care Business

Franchising with Always Best Care could be the opportunity you’ve been looking for to make a real difference in the lives of seniors. Always Best Care is recognized as a leader in the non-medical in-home senior care industry. To learn more about franchising with Always Best Care, visit our website.

Learn more about senior care franchising by downloading our FREE eBook today!

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Please refer to our most recent Franchise Disclosure Document for important details.

The Importance of a Solid Business Plan for Senior Care Franchisees

It’s a mistake to assume that becoming the operator of a senior care franchise means that business and strategic plans are not necessary. Although franchisees are generally required to follow a set of established business, operational and marketing standards and protocols, operating a business takes savvy and knowledge. Anyone who has ever experienced poor service and/or poor product quality at a franchised business knows that the name alone does not guarantee a positive experience.

Here are some key reasons to develop a solid business plan:

  1. A business plan will help you develop a solid financial strategy and help you convince lenders of the viability of your business.
  2. The process of writing a business plan will prompt you to plan, ask questions, and anticipate issues that you may not have considered initially.
  3. A business plan spells out your goals, as well as timelines for those goals.

Your business plan should include some key elements—a mission statement, a description of the business structure, market strategy and plan, information about the organizational and management structure, and financing information, among others.

A solid business plan communicates to lenders and franchisors that you are a serious contender and are prepared to run a successful franchise operation. Do your research and make sure franchising is right for you.

Those looking for opportunities to start one of the best home care franchises and serve the senior community should consider franchising with Always Best Care.

Learn more about senior care franchising and Learn more about the senior care franchising industry today by downloading our FREE eBook.

Learn more about senior care franchising by downloading our FREE eBook today!

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Please refer to our most recent Franchise Disclosure Document for important details.

8 Traits of Successful Senior Care Franchise Owners

Franchise ownership gives entrepreneurs the chance to flex their muscles with their own businesses, but with the training, support and name recognition that comes with partnering with an established brand. The senior care industry is becoming increasingly popular among new franchise owners because of its potential in the coming years — the “Baby Boomer” generation is hitting retirement age and its members prefer to age in place. The demand for excellent in home senior care will only rise in the coming years, making franchise ownership in this sector incredibly attractive. However, operating a senior care business takes inspired leadership and some important traits.

If you’re curious about getting into senior care, but you’re unsure if you possess the right qualities, read on to learn about the 8 traits of successful senior care franchise owners!

#1 — Confidence

When you own a senior care franchise, you’re running a business, and it takes a strong belief in yourself to ensure that your business succeeds. You also need to have confidence in your ability to serve the community by providing excellent senior care.

#2 — Ingenuity

As a business owner, you need to be able to generate the kinds of ideas that will make people take notice of what you’re doing. However, you have to be able to be innovative within an existing structure, which brings us to…

#3 — You Can Follow the System

Franchise ownership gives you the freedom to use your ingenuity, but it also supplies you with a system that increases the likelihood of success — if you follow it!

#4 — Passion

As a senior care franchise owner, you’ll be working directly with people who are facing challenges in their lives. If you’re not passionate about helping seniors and their families in your community, you won’t be able to inspire confidence in them about your ability to provide the best care.

#5 — You Are a “People Person”

Your senior care business isn’t a widget factory that churns out products; it’s a collection of individuals who provide outstanding care and support for human beings in your community, and you are responsible for providing leadership and inspiration.

#6 — Trust

Area Representatives and National Directors are there because they’ve proven their ability to serve your community in a way that also benefits the business as a whole. You have to be willing to listen to those experts and trust that following their advice is always in your best interest.

#7 — You Can Delegate

Franchise owners who surround themselves with good, hard-working people are more likely to succeed. But they have to be willing to delegate tasks to those people. Learning to delegate effectively is one of the most difficult things for business owners to do, but it’s absolutely essential in the pursuit of business goals.

#8 — The Belief that In Home Senior Care Makes a Real Difference

Owning a senior care franchise isn’t just about providing an additional option to seniors and their families; it’s about providing a resource that really helps people in your community. It’s about recognizing the needs and wants of today’s (and tomorrow’s) seniors, and doing the work necessary to turn those desires and values into reality.

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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Success Rate of a New Franchise Business vs an Independent Start Up

If you are considering starting your own business, you must decide if you want to start your own independent start-up business or invest in a franchise. Both types of businesses have qualities you will need to consider carefully when making this decision. Certainly with an independent start-up you are able to make all the decisions on how to run the business, but with a franchise you gain brand name recognition and supportive assistance. One of the main points you will need to look at is the success rate of both types of businesses. Below is a look at the success rate of starting a new franchise business vs starting an independent start-up business.

Success Rate of a New Franchise

A new franchise is associated with a main brand name company. The new franchise owner must purchase the rights to open their business from the main company. While start-up costs for a franchise may be less expensive than an independent business, franchise owners may incur added costs further down the road.

A study by the International Franchise Association (IFA) suggested that at many as 95 percent of new franchises were still in business after five years, and 91 percent after seven years.

As a way to further support IFA’a figures, FranNet completed another survey where it followed 1,260 new franchises from 2006 to 2010 to see what the success rate was. According to this survey, 91 percent of the new franchises were still in business after two years, and 85 percent of these franchises were still in business at the end of four years. Both studies show a very high success rate for new franchise owners.

Success Rate of an Independent Start-up

An independent start-up is a business that is built from the ground up and is not associated with any other brand name company. Typically, the start-up costs for these independent businesses are slightly higher and require the business owner to have an in-depth knowledge of how to manage and operate a business.

Statistics show the success rate for independent start-up are much lower than those for franchise companies. According to the US Bureau of Labor Statistics and the US Small Business Administration, 70 percent of independent start-ups are still in business after two years, and 50 percent of still in business after 5 years. This number drops to just over 30 percent for independent start-ups that last longer than 10 years, and 25 percent for those lasting more than 15 years.

The success rate for a new home care franchise seems to be much higher than those for an independent start-up business. This large difference may be because franchises offer a vast amount of supportive services to new business owners to help them start and operate their businesses, which many new start-up owners just do not have.

Learn more about senior care franchising and download our FREE senior care franchising E-book today!

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Please refer to our most recent Franchise Disclosure Document for important details.

Three Reasons to Start a Senior Assistance Services Franchise

According to the Administration on Aging, as of 2009 there were 39.6 million people in the US aged 65 or older, which represented 12.9 percent of the population at that time. These numbers are expected to increase dramatically by 2030, to around 72.1 million. The growing demographic of seniors in this country translates to a growing need for senior assistance services.

There are many reasons to consider starting a senior care services franchise.  Here we discuss a few:

  1. Fulfilling a Growing Need — With the aging Baby Boomer population, the number of elderly folks in the US is expected to double over the next 15 years, which will dramatically increase demand for in-home assistance. Many seniors would prefer to stay in their homes and maintain as much independence as possible, rather than live in an assisted living facility. By starting an in-home assistance franchise, you will be fulfilling a growing need in this country.
  1. Doing Meaningful Work — A growing number of seniors will need both non-medical and in the coming years and decades.  By starting a senior care franchise you’ll make a real difference in the lives of hundreds, perhaps thousands, of seniors who will need help with daily activities.
  1. Working in a Recession-Resistant Market — Unlike many consumer products that people often go without during times of recession, medical and living assistance are essential services. Considering the fact that seniors are the fastest growing segment of the population, and considering the numbers of seniors who will require assistance in the coming years, elder care services is considered to be a recession-proof industry.

As with starting any business, there are many considerations, and careful planning is required in order to be successful.  If starting an assisted living franchise appeals to you, considering franchising with Always Best Care, consistently ranked among the top 100 franchises in the United States. Learn more on our website.

To learn more about franchising in the senior care industry, download our FREE eBook today!

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Please refer to our most recent Franchise Disclosure Document for important details.

Top Five Home-Care Myths and How to Dispel Them

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Most seniors, when asked, respond that they would prefer to remain in their homes as they age, rather than move to an assisted living facility. Often, however, the homes in which they have lived for many years have become too big to maintain, or they begin to have health issues, and their family members can’t always be there to help. Still, many seniors and their family members remain wary of hiring help from a home care business, largely due to a few misconceptions surrounding in-home care. Here are five of the most common myths regarding non-medical home care:

Only very sick people need home care.

While it’s true that very ill people may seek in-home care, non-medical home care businesses also provide simple services, like homemaking, personal care, or companionship.

Home care is too expensive.

Compared to other senior care services, home care is one of the most affordable options. A large percentage of family caregivers over-estimate the costs of non-medical care by as much as $6.00 per hour. Additionally, some clients of in-home care franchises only require services for a few hours per week.

Home care clients have no say about who comes into their homes.

Caregivers are often carefully matched to clients’ needs and interests, and professional home-care workers are carefully screened.

In-home care will reduce the client’s independence.

This is often the top concern of seniors who are considering home care, and it’s tough to convince them that, in fact, the opposite is true. A professional caregiver can help the client remain in the home, while helping to keep them socially engaged, providing transportation to favorite activities, and helping prevent falls and other accidents which can reduce a senior’s mobility.

If a family caregiver is present, there is no need to hire a home care worker.

If a family caregiver is on-call 24 hours a day, this can lead to emotional and physical exhaustion. Burned-out caregivers cannot provide quality care, no matter how much they may wish to. By hiring a home-care worker, families can give the primary caregiver crucial respite and relief, without having to remove the senior relative from his or her home.

 

For franchising opportunities and information on the senior care industry, download our FREE eBook today!

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Please refer to our most recent Franchise Disclosure Document for important details.

Why Your Senior Care Franchise Matters

Why Your Senior Care Franchise MattersWhether you’re going into business for the first time, or if you are an experienced professional as a business owner, success is measured in a number of different ways. Certainly, it’s important to make money — as a business owner in a capitalistic society, that will always be your number-one priority — but there are other factors that make owning your own business special. If your business is operating your own senior care franchise, for example, success also means making a difference in the lives of individuals and families in your area. As an in-home senior care franchise owner, your business matters to people other than you and your team, and success is measured largely by your ability to provide a service that people depend on.

Let’s have a look at some of the ways your franchise truly matters:

#1 — It’s the Perfect Option for Today’s Seniors

These days, living a rich, fulfilling life at any age is all about options.

Years ago, families had very few options when it came to ensuring that an aging loved one lived comfortably and safely with the ideal level of care. Today, in-home senior care is the perfect solution for those aging individuals who choose to remain in the comfortable home environment.

Modern seniors can enjoy life the way they choose to live it, not in the unfamiliar and often uncomfortable surroundings of the typical nursing home environment that was once the norm.

By providing an option for in-home senior care in your community, you are offering a solution that might not otherwise be present for families in the area. For many seniors, what you’re providing with your senior care franchise is the ideal scenario for aging. And that really matters!

#2 — You’re Improving the Community

Owning a local business means that you are part of a community; you can’t expect to find success if you’re only looking out for yourself and your business’s bottom line. So by providing such a unique — and much needed — resource, you’re actually supplying your community with options that strengthen the fabric of your town or city. There are some areas of the country where seniors don’t have all of the options that are available elsewhere. By operating your franchise in the area where you live, you ensure that your community stays modern, up to date and a place where people can feel comfortable growing old.

Why Your Senior Care Franchise Matters#3 — The Senior Population Is Growing — You’re There for Them

Baby Boomers are reaching retirement age in huge numbers, and the senior population is about to start growing at a stratospheric rate. These people currently form the backbone of your community, but they’re going to need help in the coming years. By operating a senior care franchise, you provide part of the essential infrastructure that will help your community treat its seniors with the care and respect they deserve.

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Life Experience: How Your Story Can Inform Your Senior Care Franchise

Life Experience: How Your Story Can Inform Your Senior Care Franchise

If you’re considering senior care franchise ownership, you’ve probably thought a lot about how your experience qualifies you to operate your own business in this growing industry.  For instance, if you come from the corporate world, you probably have a clear understanding of how your franchise should be run, operationally.  If you are a skilled networker, for instance, you might be considering the ways in which you can promote your franchise through reaching out to individuals and other businesses locally. Your professional experience will certainly go a long way in helping you to run your franchise effectively, but what about the other types of experience and expertise you possess?

What about your life experience?

As it turns out, your personal life experiences can come in handy as you navigate your way through the senior care world as a franchise owner.

Lessons Learned from the Seniors in Your Life

Everyone has parents and grandparents, and even though each individual’s family experience is different, there’s no doubt that you have learned a thing or two from interacting with older individuals in your life.

Think about your relationships with your parents, grandparents or other older loved ones: is there anything that stands out? Like many family members of older individuals, you’ve probably experienced some of the hardships associated with finding quality senior care.

Now that you’re considering senior care as a franchise opportunity, you have a chance to provide solutions to the issues you’ve witnessed in your own life with seniors. You can take what you know about how your loved ones have been cared for and use those lessons to help make your business a real, helpful resource for the elderly (and their families) in your community.

 

Empathy for Families of SeniorsLife Experience: How Your Story Can Inform Your Senior Care Franchise

Children and other family members of seniors who require non-medical in-home care face special challenges. And for many of them, it feels like they’re doing it all alone.

As a senior care franchise owner, you can show families in your community that you understand what they’re going through. Finding high-quality senior care is not always easy — families need to know that they can trust providers fully.  If you’re able to get on the same page with your potential clients by relating stories from your personal experience, you can help them understand what makes your business so special.

Your Life Experience Can Set You Apart

Owning a franchise in the senior care industry is a great way to be in business these days, but it also presents countless opportunities for you to take what you’ve learned in your personal life and apply it in a way that immeasurably helps other families in your area.  And when you can combine your professional and personal experience effectively as a senior care franchise owner, you can truly set yourself apart from the competition — there is no one like you, and there is no business that can offer the specific attributes you bring to the table!

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom?

Always Best Care is here to help you navigate the industry as one of our franchise owners!

Download our FREE franchising eBook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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How to Set Up Your Franchise Facebook Page

As a senior care franchise owner, it’s crucial for you to be able to market your business well. Of course, franchising gives you access to tools and expertise from your area representatives, as well as powerful name recognition for your brand. However, there are a number of marketing initiatives that you can take on to ensure that people know you’re offering outstanding in home senior care in your community. These days, marketing means being able to make an impact online, and one of the best places to make an impact is on Facebook.

Your Facebook Business Page is an essential plank in your overall franchise marketing platform, but you need to set it up properly to ensure that you get the results you want.

A Page, Not a Profile

First of all, you need to make sure that your business has an official Facebook Page, which is different from a Facebook profile. A profile is what you have for your personal use, allowing you to interact with family and friends. A page is a separate creation that identifies itself through its direct association with a business or other entity. Using a Page is much more professional, plus it ensures that you remain within the boundaries of Facebook’s Terms of Use.

Getting started with your page is easy! Just go to your personal account and select the option for “Create New Facebook Page.” You’ll be guided through all of the steps for the initial creation of your page.

Spruce it Up!

Facebook will take you through the basic steps for setting up your page, which allows you to do the bare minimum to get it up and running. However, it’s important that you take some time to add a detailed description and a good selection of images. Choose your profile picture carefully — the thumbnail of this image will appear in all of your Page interactions. Also, be sure to select a cover photo that is 851 x 315 pixels, or at least 399 x 150 pixels (Facebook will resize it). Otherwise, your page will look less than professional.

Admin Privileges

As the creator of your Facebook Page, you have exclusive administrative access. You may want to give others access, though, so you can have your team post updates and interact with others.

To add users as “admins,” simply click on the option to “Edit Page,” then you can select (or deselect) users for admin access. Please note that admins need to have user profiles in order to be given access to your Page.

Promoting Your Pagefacebook

When you set up your Facebook Business Page, it won’t have any “Likes.” In order to get people to pay attention to your Page, invite friends from your personal profile and begin promoting your Page in blog posts and through postings on other social media platforms. You can also create a Facebook “badge” to place on your website, which will send users directly to your Page when they click on it. Of course, you can always use Facebook Ads to generate interest in your Page; just make sure that you use your advertising budget wisely and that you take time to focus on a targeted audience to make the greatest impact.

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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