Why Seniors Need Companion Care More Than Ever

The movement away from nursing homes to in-home care is not new. However, over the last year, receiving care from home is more popular than ever. The anticipated growth of in-home care demand and the overall pace of that growth will be groundbreaking.

Deloitte, an international accounting and auditing firm, projects that the home care industry will grow to $157 billion by 2022. With recent concerns over nursing home safety coming to light, that number is expected to grow even higher.

During last year’s lockdowns, many seniors and their adult family members quickly realized the importance of in-home care. This is especially true given recent studies showing that nursing homes and residential facilities can be a hotbed for spreading diseases like COVID-19.

When given a choice, most seniors (especially those from the Baby Boomer generation) prefer to stay at home as they grow old. In the age of COVID-19, these seniors need companion care from caregivers more than ever. Not only because of demand but because compassionate care helps seniors stay healthy as they age at home.

Let’s examine a few of the reasons why companion care for seniors is so crucial in today’s day and age and how driven entrepreneurs like yourself can capitalize on the newfound popularity of home care.

Senior Care Gives Seniors Much-Needed Socialization

At Always Best Care, our compassionate caregivers always make an effort to connect with and talk to seniors. This is a crucial service in regular times, but when seniors are forced to stay at home due to COVID-19 concerns, socialization helps prevent feelings of isolation. Protective orders mandated by states might heighten these feelings.

Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home, boosting morale and providing much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors’ minds and give them something in which to be excited.

This is a priceless proposition for many family caregivers who do not have the time to give their senior the attention they deserve. As an Always Best Care franchise owner, you have the opportunity to fill this need for older men and women in your community.

Senior Care is a More Cost-Effective Option

Institutionalized care for seniors can cost a staggering amount of money. The average cost per month of private nursing home care in the U.S. is $8,517, according to Genworth’s 2019 Cost of Care Survey. In some parts of the country, nursing home care can cost more than $10,000 per month. At more than $100,000 over 12 months, many seniors and their family caregivers cannot afford such care.

Because institutionalized care costs so much, many insurance companies now recommend in-home care as a cost-effective alternative to nursing homes. Because in-home care can cost anywhere from $10,000 to $35,000 less, it is a very attractive option for seniors and their families. Non-medical home care is also linked to a higher quality of care overall. Unlike nursing homes, where seniors usually outnumber aides, seniors do not have to wait for attention.

At Always Best Care, seniors are our #1 focus. Our goal of bringing personalized, engaging care is almost always preferred by prospective clients over other options. As a franchise owner, you can use this knowledge to grow your client base and provide a vital service in your community.

In-Home Care Allows Seniors to Stay at Home with Ease

While it is true that several states in the U.S. are ending official “stay-at-home” orders, many seniors are still choosing to stay at home for safety purposes. As studies have shown, staying at home can help decrease the risk of contracting COVID-19.

In-home care allows at-risk seniors to stay in the comfort of their own homes while their caregivers run errands, go shopping, and provide necessities found outside the home. Before COVID-19, this service was highly convenient for senior clients with mobility issues. Now, it can help save lives by complying with CDC recommendations to stay at home.

For entrepreneurs, owning an Always Best Care franchise lets you fill the need for safe, quality care in your city while benefitting from increased demand for senior care services.

The Opportunity is Here. Will You Take It?

Demand for in-home care is at an all-time high. When you own an Always Best Care franchise, you can achieve financial security and make a difference in your community. If you are an ambitious, hardworking individual interested in owning a home care franchise, there is no better time than now to take action.

Are you ready to build your future in the home care industry? The time to make a difference is now! Learn more about franchising with Always Best Care and get started on your journey to success by downloading our FREE E-Book today!


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