As we have seen over the last year, the COVID-19 pandemic has placed incredible demands on the United States healthcare system. Typical hospital services have been reduced, surgeries for elective purposes have been canceled, and many community-based senior resources have been shut down. COVID-19 has hit seniors particularly hard, especially those with comorbidities like COPD, … Continue reading "Owning a Home Care Franchise in the Age of COVID-19"

If you’re thinking about becoming a senior care franchise owner in your community, it’s important to understand that what you’re about to start is more than just a business opportunity. Senior care franchising is about providing a resource for area seniors and their families, and doing your job well requires you to be an active leader. … Continue reading "Leadership, Culture and Finding the Right Franchise"

Owning your own business requires you to be able to spread awareness about your products and-or services. Marketing is absolutely crucial in your quest for success, and it’s something that you’ve got to focus on consistently. Some people have a natural knack for marketing and advertising, but for others, it can be a struggle. And … Continue reading "Franchise Ownership and Marketing Muscle"