Leadership, Culture and Finding the Right Franchise

If you’re thinking about becoming a senior care franchise owner in your community, it’s important to understand that what you’re about to start is more than just a business opportunity. Senior care franchising is about providing a resource for area seniors and their families, and doing your job well requires you to be an active leader. But it’s also important to select a franchise ownership opportunity that provides strong leadership for you to follow.

Franchise Culture

When you are awarded a franchise location, you become a part of the company’s culture and value system, so it’s important that you select a business that allows you to operate in a way that’s consistent with your personal vision and values. A good fit is crucial for franchise success, so it’s important to investigate the type of leadership and support that the franchisor provides.

After spending time in the corporate world, poor leadership is one of the many reasons people turn to franchising.  Which is why you should work to find a franchisor that features strong leaders and a proven system to help its individual owners succeed.

Online Research

Before you meet with representatives of a franchise, you can learn a lot by investigating the business’s online presence:

 What values and culture does the company’s website portray?
 What kinds of values are evident in the company’s blog posts?
 What kinds of things are being written about the company elsewhere online?
 What sort of reputation does the company have inside the industry?

Ask yourself these questions as you perform your research, and make note of how each company you investigate matches with your values.

Talk to Franchise Owners (Validation)

Speaking with current franchise owners is essential in your search for the ideal opportunity. These business owners understand what it’s like to work with the company on a day-to-day basis, and they possess insights that cannot be found elsewhere. Ask them questions specifically about the company’s leadership and culture, but also pay attention to their attitudes as they talk to you. If it seems like frustrations are brewing under the surface, it could be a red flag. However, if they seem genuinely enthusiastic, it could be a green light for you to proceed!

Meeting the Sales Team and Other Franchise Representatives

You can learn a lot from the sales people and franchise representatives you meet! If everyone clearly believes in the brand, you’re probably on the right track. But if you can sense that these franchise gatekeepers are holding back and not being completely authentic, you may want to keep searching.

These people are products of the company’s culture and leadership, so if you can’t connect with them, or you feel a lack of confidence from them, something less than ideal could be happening at the leadership level.

Consider Franchising with Always Best Care

Always Best Care has been providing excellent senior care services since 1996, and our position as an industry leader is a direct reflection of our amazing company culture. Contact us today to learn more!

Are you ready to build your future in the home care industry? The time to make a difference is now! Learn more about franchising with Always Best Care and get started on your journey to success by downloading our FREE E-Book today!

Franchise Ownership and Marketing Muscle

Franchise Ownership and scleOwning your own business requires you to be able to spread awareness about your products and-or services. Marketing is absolutely crucial in your quest for success, and it’s something that you’ve got to focus on consistently. Some people have a natural knack for marketing and advertising, but for others, it can be a struggle. And these days, businesses need to engage in newer marketing strategies (SEO, Google, e-mail marketing) as well as social ones (Facebook, Linkedin, Twitter, Instagram, etc. ) to make the greatest possible impact.

The amount of time and energy that needs to be devoted to marketing in a modern business can be overwhelming, but franchises offer business owners the chance to access some powerful marketing muscle to complement their own efforts. Franchise owners need to devote time and energy to marketing their businesses, but they don’t have to do it all alone.

The Franchise Marketing Advantage

When it comes to marketing a business successfully, one of the key components is developing name recognition. With a start up, it’s necessary to build that name recognition from the ground up. It takes a considerable amount of time and effort to build trust around the brand. Doing so can be rewarding, but it’s also quite exhausting.

As the owner of a franchise, you begin your business with name recognition built right in. it’s your business, but it’s also part of a proven framework of ideas, strategies and excellence that people recognize. You certainly need to go out there and let people know about your business, but with so much familiarity built in, you can make it much easier to convince people that what you’re offering is worth their time and money.

Advertising Expertise and Cutting-Edge Marketing Strategies

As a senior care franchise owner with Always Best Care, you get access to a tremendous marketing machine. Franchise owners benefit from award-winning marketing programs that reach potential clients through referral marketing and digital marketing efforts.

When you franchise with Always Best Care, you get assistance in developing specific marketing strategies that are highly focused on your local area.

Our direct marketing campaigns help you deliver a value-packed newsletter to potential clients
Brand awareness campaigns and lead-generation tools can be concentrated on your specific region
We give you the most effective tools for engaging on social media, as well as access to the latest Search Engine Optimization (SEO) best practices
There are more than 250 marketing collateral pieces available for a wide range of campaigns

Unleash Your Franchise Marketing Potential

As an Always Best Care franchise owner, you’ll always have a powerful marketing team behind you, offering guidance and support so you can ensure that your business gets noticed and builds a great reputation. If you want to own your own business, becoming an in home senior care franchise owner with Always Best Care is a great way to do so with the backing of one of the best brands in the industry!

Get started by downloading our FREE E-Book today!

Transitioning Into Franchise Ownership

Transitioning Into Franchise OwnershipFranchising is a great way to own and operate your own business, but the concepts inherent to franchising aren’t always easy to understand. In many cases, newcomers to this type of business model — those who have never run their own business before — adapt more quickly to franchising than those people who come from the world of independent business ownership. Adjusting to a career as a franchisee can be difficult for those who have owned and operated their own businesses in the past, even though these individuals bring tremendous assets to the table.

Are you a business owner who is considering a shift into franchising? Your skills and experience will serve you well, but there are some important things to keep in mind as you make the change and learn how to operate successfully as a franchisee.

Let’s take a look at some helpful tips!

Do Your Research

This is true for everyone entering a career in franchising, but it’s particularly true for those who come from the world of traditional business ownership: researching the ideal franchise opportunity is crucial to your eventual success. As someone with experience in business, you’ll want to enter a franchising situation that rewards your depth of knowledge, and you’ll want to find an opportunity that allows you to use your accumulated skills to earn success. A lot of franchising opportunities will be less than ideal. Use your time in research to eliminate prospects that won’t serve you well.

Talk To People

As a business person, you probably have a large network of people whose experience and knowledge you can draw from. You learn by interacting with them, and they have been essential to your success. Use your networking skills to your advantage as you investigate various franchising opportunities — talk to existing franchisees and learn about their experiences. Don’t be afraid to seek out conversations with franchisors, either! Your efforts here will help you determine which franchise suits your skills and your business style best.

Consider the Industry

Transitioning Into Franchise OwnershipIf you’re thinking about shifting into franchising from a career as an independent business owner, you must be looking for change. Perhaps this means that a change of industry is appropriate, as well. However, you may be better off remaining within the industry that you know and find familiar. The choice is yours, but it’s one that requires thought and serious consideration.

One thing is for sure: the senior-care industry is growing rapidly, and franchisees from all walks of life are finding renewed passion for their careers in this amazing franchising sector!

Learn More

Are you ready to build your future in the home care industry? The time to make a difference is now! Learn more about franchising with Always Best Care and get started on your journey to success by downloading our FREE E-Book today!

Please refer to our most recent Franchise Disclosure Document for important details.

Five Ways a Home Care Franchise Changes Lives

As people age, everyday tasks often become more challenging.  Many senior citizens may find themselves in need of daily help with errands, chores and personal care, but their family members may not be available to the extent needed.  Non-medical in-home care is an excellent solution for individuals who need help with everyday activities, but who do not require daily medical care or monitoring.

Here are five ways a home care franchise is changing the lives of seniors and their families:

  1. Assisting seniors with everyday tasks –– In-home caregivers help seniors with meal preparation, grocery shopping, mail sorting and bookkeeping, light housekeeping, personal care and transport, among other things.
  2. Providing affordable care –– In-home care can be an affordable alternative to assisted living facilities, which can cost anywhere from $2,800-$7,000 per month.
  3. Giving families peace of mind –– Family members, especially those with young children at home, may find it difficult to help their loved ones to the extent they’d like.  In-home care professionals can provide family members with peace of mind, knowing that their loved ones are receiving the help and attention they need.
  4. Providing seniors with companionship –– Elderly people, especially those who are unmarried or widowed, often experience loneliness more acutely as they become more distanced from busy family members and friends, and spend more time at home alone.  An in-home caregiver’s companionship can go a long way to combat loneliness and comfort seniors.
  5. Helping seniors maintain independence –– For most of us, the thought of becoming dependent on others is uncomfortable.  Seniors frequently report that maintaining as much independence as possible is extremely important to them as they age.  In-home caregivers can provide assistance with certain tasks, while allowing seniors to maintain their independence.

The American population is aging—the number of people aged 65 and older is expected to increase to around 72 million, in the year 2030, in the United States.  Our aging population will bring increased demand for senior care services and alternatives to assisted living, such as in-home care.  Always Best Care is one of the leading providers of senior care in the nation and is ready to serve this population.

Always Best Care is one of the nation’s leading providers of non-medical in-home care, assisted living placement services, and skilled home health care.  The company delivers its services through a national network of nearly 190 independently owned and operated franchise territories throughout the USA.

Learn more about the exciting senior care industry in our FREE downloadable eBook!

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Please refer to our most recent Franchise Disclosure Document for important details.

Top Reasons Baby Boomers Are Retiring Later

Many Baby Boomers (those born between 1946 and 1964) are choosing to delay retirement and continue working—and not necessarily for financial reasons.   According to the US Bureau of Labor Statistics, the number of people age 65 and older in the workforce had increased from 12.9 percent in 2000 to 17.4 percent in 2010 and is expected to increase to 22.5 percent by the year 2020. Franchise with Always Best Care explores the reasons behind this increase in older workers.

Working Provides Rewards beyond Financial Compensation 

While it’s true that some Americans have not saved sufficiently and, therefore, must continue working into retirement, the reasons behind the trend of Boomers working beyond age 65 are varied.  Beyond financial necessity alone, older Americans are choosing to work longer for emotional and psychological reasons.

A study from the Sloan Center on Aging and Work found that 89 percent of older workers surveyed reported enjoying their work.  And in a sample of individuals ages 50 and over, the 2002 National Study of the Changing Workforce found that 91 percent of those surveyed said the work they do is meaningful to them.   Older folks continue working beyond retirement to reduce social isolation and increase their connection to the community.  Many people report that working helps give meaning to their lives, while others want to be able to use their knowledge and experience on the job.

Helping Baby Boomers in the Coming Years

Although many Baby Boomers are opting to delay retirement and continue working, this growing segment of the population will require assistance in the coming years and decades.  More folks are choosing to age in place, opting for home care rather than assisted living.  If helping seniors is your passion, contact Franchise with Always Best Care to learn more about starting a senior home care businesses with one of the top home care franchises in the nation.

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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Please refer to our most recent Franchise Disclosure Document for important details.

Franchise Ownership and the Non-Medical In-Home Care Revolution

Couple having a business meeting

We live in a stressful world.  Our lives are busier than ever, and it seems like our to-do lists just keep getting longer and longer, no matter how hard — or how much — we work.  Add to that the fact that seniors are living longer lives and choosing, largely, to live at home, which requires family members to provide care in order to ensure that senior loved ones live comfortably and safely.  In-home senior care is something that’s becoming more crucial every day, and non-medical care is rising to the top of the list of things that today’s seniors require.  In fact, it’s fair to say that the demographic-driven, non-medical senior care revolution is here, and it is one of the more compelling reasons to consider owning and operating your own senior care franchise.

What Is Non-Medical Care?

Think about the seniors in your life — they probably require more medical care than you do, but for the most part, they live comfortably and happily. What they really need is help around the house, companionship, assistance with shopping and other errands, house-cleaning, medication reminders, and transportation.  These are all areas where modern seniors tend to require help, but none of them are so serious that they require a move out of the home or contact with nurses, doctors and other medical professionals.

This is the essence of non-medical care.

Basically, today’s seniors want to stay at home, but they can’t do everything that’s required of them to maintain the home and be truly safe.  For many families, the stress of the modern world (or the fact they live in another part of the country) prevents members from pitching in all that’s necessary to help mom or dad.  That’s why non-medical home care services like those offered by Always Best Care are in demand and so valuable.

Own a Business That Provides Outstanding Non-Medical Care for Seniors

Happy business owner giving each other a high fiveFor many families, the obvious answer to the non-medical care gap for senior loved ones is hiring a provider like Always Best Care.  Our caregivers are trained to help out with all of the things that seniors need help with, but don’t necessarily fall under the banner of medical care, that is what we call the activities of daily living, or, ADLs.

As the owner of your own non-medical in-home care franchise, you can provide a valuable service to your community as you grow a business of your own in a highly promising industry!

Of course, there is a lot to learn to become a senior care franchise owner and provide a high standard of care, but that’s one of the reasons why franchising is so attractive. Always Best Care ensures that all of its franchise owners are trained properly and understand what it takes to hire, train and manage the best caregivers. You don’t need to do it all alone!

If you’re interested in learning more about non-medical senior care and how you can join an industry that’s on the cutting edge, we invite you to contact us today.

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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4 Top Advantages of an Always Best Care Franchise

Always Best Care FranchiseThere are tens of thousands of franchises to choose from in just about every industry. By narrowing your choice to the senior care market, you are one step closer to owning an Always Best Care franchise.

Always Best Care is one of North America’s fastest-growing providers of three essential services for the burgeoning senior population: non-medical in-home care, assisted living placement, and skilled home health care.

Why an Always Best Care Franchise?

What makes an Always Best Care franchise your best option for achieving your dreams? How is an Always Best Care franchise different from other similar franchise operations? Briefly, here are four reasons to put us on your “A” list right now.

1. Total Support for Quick Success
There is a ready market waiting for you. Every day, 10,000 Americans reach 65 years of age. As the owner of an Always Best Care franchise, you tap into a tremendous client base with huge growth potential. We’ll help with a powerful suite of support services, ranging from strategic planning and communications to mentoring, marketing, and team building.

2. A Great Business Model
We give you not one, not two, but three pathways to expand revenues and increase profit. These pathways respond to the most important and prevalent needs of our senior population. They are non-medical in-home care, skilled home healthcare, and locating assisted living facilities. By offering the complete continuum of care, you will make a huge difference in people’s lives while assuring your business success.

3. Room to Grow
Each Always Best Care franchise has a population base of approximately 200,000 people, allowing you plenty of room to grow. We also offer protected referral sources. Referrals are the bread-and-butter for home care services revenues. Those referrals come from a variety of sources, such as case managers, social workers, discharge planners, doctors, and existing clients. When you market to these sources – with our assistance and support, of course – it doesn’t matter whether they are inside or outside your defined territory because you are fully protected.

4. Amazingly Affordable Startup Cost
Let’s be honest: There’s a real investment that comes with opening a franchise. But the costs for becoming an Always Best Care franchise are extremely approachable compared to other senior care franchises. Your estimated initial investment is much lower than you would expect from a company with such a solid reputation and record of success as Always Best Care.

As the owner of an Always Best Care franchise, you’ll manage a small business with a big heart. You will be fulfilling an important need for senior citizens to age in place. In doing so, you will improve their lives and give peace of mind to families in your community.

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more.

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Please refer to our most recent Franchise Disclosure Document for important details.

Why a Home Care Business is a Solid Investment

home care businessThere is no doubt about it. Home care businesses are in demand. The changing demographics of America’s population, along with evolving attitudes on health care in general, are assuring that a home care business will be able to turn a profit for years to come.

The Growing Demand for Home Care Businesses

Let’s face it. We are all getting older. But as the huge numbers of baby-boomers are officially becoming senior citizens, this means millions of people are reaching their golden years at the same time. In fact, it is estimated that 10,000 baby boomers will turn 65 every day through 2029! This presents a tremendous market and a bright future for home care businesses.

Right now there are about 7,000 companies involved in the home health sector of the economy, yet many communities remain under-served and can’t keep pace with the rising demand. When you own an Always Best Care franchise, one of America’s most respected home care businesses, you will be tapping into a huge market that promises an easy and fast return on your investment.

The Aging-in-Place Trend is Fueling Home Care Businesses

For years, the traditional approach to aging parents was to move them to nursing homes when their needs became too great to manage. Today, there is a decided trend toward aging in place. Whenever possible, when seniors need assistance but do not require hospitalization, they prefer to stay at home and their families prefer this, too.

An Always Best Care franchise can bring the full range of support services into the home. Whether recuperating from an illness, facing a disability, or suffering from lack of mobility, the elderly rely on Always Best Care for:

  • Health monitoring
  • Housekeeping assistance
  • Medication delivery
  • Assistance with personal hygiene
  • Help with basic daily living routines

The Dollars and Cents Make Sense for Home Care Businesses

The preference for in-home care is not just based on a desire for a better quality of life; in-home care can be considerably more affordable than living in a nursing home. The government often picks up most, if not all, of the tab for short-term home care, through programs such as Medicare and Medicaid.

That’s part of the reason why investing in home care businesses makes good financial sense. It can be a reasonably priced investment, particularly if you join a solid franchise leader such as Always Best Care. In fact, research shows that you can save tens of thousands of dollars in startup costs over opening an independent home care agency.

We will help you gear up with comprehensive training in our proven business model. When you open your doors with our management and marketing strategy in full swing, you will have a leg up on the competition. You will enjoy instant name recognition in your community, supported by our national reputation for quality delivery of the full range of home health services.

Home care businesses are forecast to be highly profitable and recession-resistant for years to come. Always Best Care will show you the way! Learn about us at 855-430-2273 or email [email protected].

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

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Non-Medical Home Care vs. Home Health Care

As a senior care business owner, you may get a lot of questions from clients and their families regarding the difference between home health care and non-medical home care. In fact, to many potential clients, a “non-medical home care business” and a “home health care business” might sound very similar. Here are a few key ways in which these two types of home care differ from each other:

Home Health Care

Home health care is usually provided by a licensed medical professional. This can include nurses, physical therapists, and speech therapists, among other professionals. While a medical crisis used to mean the end of aging-in-place for many seniors, thanks to home health care, many seniors with medical issues can remain in their homes. Home health care services are usually prescribed by the patient’s physician, and the home health care professionals will only be authorized to perform these services. A few examples of home health care services are occupational therapy, wound care, mobility training, pain management, IV therapy or injections, and post-op rehabilitation.

Non-Medical Home Care

By contrast, non-medical home care focuses on keeping seniors safe and healthy, while still allowing them to remain in their own homes. Often, seniors require a little assistance around the house, and with personal tasks, in order to keep a good quality of life. Most often, the aspect of a non-medical home care worker’s job which is most important is that of companionship. Seniors need one-on-one contact and social interaction, as well as someone to help with activities they enjoy and to provide transportation to places they need to go for errands and recreation. Non-medical home caregivers can provide assistance with bathing, food preparation, hygiene and personal care, medication management, light housekeeping, and errands. Non-medical home care can be just as crucial to a senior’s well-being as home health care can be to someone with medical issues.

By distinguishing between these two types of care, clients and families can work with your home care business to better meet the needs of seniors who require one or both types of care.

Learn more about senior care franchising when you download our FREE eBook!

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Please refer to our most recent Franchise Disclosure Document for important details.

8 Questions To Ask A Senior Care Franchisor Before Buying In

Starting a business requires a huge commitment, and senior care franchises are no exception.  Despite a common misconception, a franchise is not a business-in-a-box, and requires a lot of hard work and dedication.  At the same time, the appeal of a franchise, for many, is that it has the advantage of an established brand and a business model with proven success.

Identifying a well-established franchise with a high degree of success is only your first step in determining which franchise is right for you.  The fact that other people have had success does not guarantee that you will be successful and, therefore, it is exceedingly important to ask the right questions before making a decision.  Here are some key questions to ask franchisors:

    1. What kind of financial assistance do you offer to franchisees?  Many franchisors offer financing assistance, so be sure to inquire about how a franchisor may be able to help you in this regard.

 

    1. Do you provide ongoing training in the form of conferences, seminars, meetings, etc.?  Ongoing training, especially when included at no additional cost to you, can help ensure your success.

 

    1. Tell me about some of your most successful franchisees and the secrets to their success?

 

    1. What is the day-to-day business like for your franchise?  This will give you a sense of what you can expect as a franchise owner and can help you determine whether this particular franchise is right for you.

 

    1. Tell me about the overhead expenses I can expect with your franchise?  
    2. What problems do your franchisees most often run into?  This can give you valuable insight about what problems you’re most likely to run into, allowing you to plan in advance.

 

    1. What kind of insurance will I be required to carry with your franchise, and can you give me an idea of what it might cost?

 

  1. Do you offer exclusive territories?  If the franchisor doesn’t offer exclusive territories, rapid growth of the franchise means that you could be competing with other locations that pop up in close proximity to yours.

These are just some of the questions to ask during the consideration process. The more information you have, the better prepared you’ll be to make a smart, informed decision about which franchise is right for you.

About Always Best Care

Always Best Care is one of the nation’s leading providers of non-medical in-home care and assisted living placement services. The company delivers its services through a national network of nearly 200 independently owned and operated senior care franchise territories throughout the USA. Always Best Care has been named one of the top franchises for minorities by the National Minority Franchising Initiative, and one of the top franchises for veterans, as featured in USA Today.

Want to learn more about the exciting and rewarding prospect of franchising in the senior care industry? Download our FREE eBook today!

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Please refer to our most recent Franchise Disclosure Document for important details.