senior care | Senior Home Care Franchise

How You Can Help Today’s Seniors Get What They Want

One of the most important benefits associated with senior care franchise ownership is the opportunity to give back to the community and provide a resource.

But before you can provide your community with a valuable resource by offering outstanding senior care, you need to understand what seniors actually want. Seniors have many more options available to them in their post retirement years than ever before, so it’s crucial to be able to offer what they actually want.

Let’s take a look at some of the key desires that today’s seniors have — and explore how you can satisfy them as a senior care franchise owner in your community!

Respect

Seniors don’t always get the respect they deserve in our fast-paced world. Youth culture seems to dominate every facet of society, which can leave older individuals feeling like they exist on the margins.

Seniors don’t need to be treated like royalty, but they should be made to feel that they are every bit as important to society as anyone else.

As a senior care franchise owner, you can make a huge difference in your business — and the way your clients feel about you — by simply recognizing that older individuals deserve respect. As the leader of your business, everyone looks to you for guidance, so treat your clients (potential and otherwise) with the utmost respect, and your staff will follow!

Being Treated As Individuals

It’s all too easy to lump everyone over the age of 65 into a broad category known as “Seniors.” The reality is that seniors are just as diverse and varied as any other cross section of society. Certainly, seniors have a lot in common with each other generationally speaking, but that doesn’t mean that they’re all the same.

One-size-fits-all plans may work some of the time, but if you’re not treating each senior in your care as a unique individual, you risk alienating them. Every senior in your care has his or her own wants and needs; just because two people share the same birth date doesn’t mean they share the same requirements for senior care.

Communication

For most people, a social life is tied closely to professional life, so when individuals retire, they often find themselves missing out on conversations and interactions with others. Older individuals often have a lot to express, so it’s important to be able to truly listen to what they have to say, whether it’s in casual conversation or when they require something critical for their care.

Seniors also appreciate being looked in the eye and talked to directly. Too often, senior care providers speak directly to a family representative without addressing the senior loved one, which can lead to feelings of alienation and a loss of self worth. Of course, it’s important to be able to communicate effectively with family members and other loved ones, but don’t forget the person who’s at the center of it all!

Get started by downloading our FREE E-Book today!

Senior Care Franchise Ownership: Providing the Light in Senior Lives

Being awarded your own senior care franchise represents an awesome opportunity for you to make a difference in your own life — you will be operating a business with amazing potential! But unlike many other opportunities for starting a business, it also gives you the chance to provide meaningful support and assistance to those in the community who might not otherwise be able to attain high-quality senior care.

In-home care and the “aging-in-place” movement are driving the senior care industry — just take a look at this recent article in the Wall Street Journal — so there’s little doubt you’re making a great decision as a businessperson. But what’s truly special about being a franchise owner is the opportunity to provide area seniors with the kind of care that helps them get the most out of their “golden years.”

What Today’s Seniors Need

Do you remember visiting your grandparents or great-grandparents when you were growing up? It’s likely that during their later years, you went to spend time with them at a nursing home or other type of senior-living facility. Years ago, it was common for seniors to leave the home when they could no longer do everything on their own.

Times have changed, though, and today’s seniors are advocating for a better quality of life and more independence. For many of them, that means saying “no” to leaving home, even if they require some assistance and care to do so safely. That’s where you come in as a senior care franchise owner!

What do today’s seniors value?

Independence
Freedom
A comfortable, familiar living space
Quality time with family and friends on their own terms
Access to top-quality care in a comfortable setting
Companionship
The ability to maintain the lifestyle they have come to enjoy

Living a life according to these values is critical for an excellent quality of life. As a senior care franchise owner in your community, you can help seniors remain connected to those values, giving them the chance to truly get the most out of their post retirement years.

Be the Bridge to a Better Life for Area Seniors

Senior care franchise ownership is more than just an excellent opportunity for you, professionally. It’s a chance for you to play an important role in your community, helping people who need better options when it comes to living according to their closely held values.

As a franchise owner, you will be providing an important service, but you’ll also be providing seniors and their families with light, love and peace of mind.

How?

Your in-home care business makes it possible for seniors to retain their independence
Your franchise’s compassionate caregivers fill in the gaps, providing assistance around the house so that seniors can remain where they feel comfortable
You will provide a more flexible and affordable option for families who might otherwise struggle with affording more “traditional” forms of senior care
Your business provides the support today’s seniors need to remain independent and free

Owning your own business means making a better life for yourself, but as a senior care franchise owner, it means so much more.

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

3 Ways Your Senior Care Franchise Can Make A Difference in Your Area

When you are awarded your own senior care franchise, you are faced with a set of tremendous opportunities. For you, as a business owner, it’s a chance to realize the dreams you’ve always had to make a living with you as your own boss on your own terms. But franchise ownership in the senior care industry also represents an opportunity to make a difference and have a positive impact on your local community. Seniors deserve lives of dignity and agency, but they can’t do it all on their own, which is why every community pulls together to provide resources and assistance. As a provider of in-home care, you blend your business in with the fabric of your local area as yet another valuable resource.

Following are some of the ways you can make a difference in your community, not only for seniors who can benefit from the services you provide, but their families, friends and neighbors.

Get Involved!

This may seem like an obvious first step to connecting with the senior community, but ask yourself how much you’ve really done to become familiar with senior issues in your area. Like many senior care franchise owners, you bring your own experiences from your family and personal life, but have you tapped into the issues that affect older individuals in your specific region?

Seek out opportunities to engage with seniors and their families, attend community events that are of interest to retired folks and take the time to learn about the issues and developments that affect the community — especially when they concern the people who have lived there the longest. Join local groups on Facebook, and make sure your voice is heard as one that’s an advocate for seniors and their needs. Be sure to show your face in the real world and don’t be shy to tout the benefits of in-home senior care services!

Get to Know the People in Your Care

You are the person at the head of your franchise, which means that you have to wear many hats.

One of those hats is worn by the person who got into senior care because they want the best for seniors who wish to live happy, healthy and independent lives.

Your caregivers will work with seniors on a day-to-day basis, but it’s helpful for you to be able to know who your clients are, personally. Check in with your clients on a regular basis, and be sure to keep a running dialogue with their families so you can be “in the loop” when it comes to changes with their stories and situations. This is one of the key ways for you to show that you’re more than just a business owner — you’re also a local leader who cares!

Give Back

Your business has a mission that surely aligns with the visions set forth by local nonprofits and other organizations. You can support these organizations with your time, money and energy, which will show the community that you’re passionate about the same causes they care about.

You can also consider sponsoring community events and institutions, with a keen eye toward those events that are of particular interest to seniors.

Learn More

Are you interested in learning more about the opportunities that are available as a senior care franchise owner! Consider a franchise with Always Best Care!

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.