Marketing your franchise on the Internet is essential for success, and one of the best ways to reach people is through email. Unfortunately, not many franchisees and business owners understand how to build and maintain an email database. And those who do still see their lists degrade by more than 20% each year, according to research.
If you want to grow your business, you’re going to have to integrate email into your marketing efforts, but you have to do it effectively. Thankfully, if you follow these five email database tips, you’ll be able to rely on email as a cornerstone of your overall campaign.
#1 – Create Great Content
If you want to make sure that you retain people in your database, you need to provide consistent, high quality content. Find a way to provide value without giving everything away, and remember the 80/20 rule: 80% of your content should provide value and engagement; only 20% should be promotional. This is the email-marketing sweet spot!
#2 – Take Advantage of Social Media
If you’re using Facebook, Twitter or any other social media platform, you can build your list quickly by creating campaigns that offer enticement for people to sign up. And if your posts are clever and creative, they’ll be shared by your fans! Additionally, if you’re not using some of the more popular platforms, you’re losing out; take a few moments to sign up for sites like Pinterest and YouTube, which offer access to segments of the population you might miss otherwise.
#3 – Calls to Action Everywhere
If you have a website or blog that promotes your franchise, don’t be shy about using it to grow your email database! You should place a clear, concise call to action at the end of every blog post and article. There are people out there who want to sign up and learn more about you – make it as easy as possible for them to do so.
Are there businesses or organizations that you partner with frequently? Combine your marketing powers by hosting events like webinars or chats through which you can gain access to their followers and fans. Make it mutually beneficial and you’ll both reach audiences that you wouldn’t have connected with through other means.
#5 – Grab Names and Email Addresses Everywhere!
To ensure that your database grows and grows (and contains a roster of real, potential customers), it’s necessary to use multiple methods. In addition to enticing people through your website and social media, don’t forget to ask people to sign up in the “real world” at events like trade shows, conferences meetups and more.
Always Best Care’s Marketing Muscle
When you franchise with Always Best Care, you join a company that takes modern marketing seriously. Email marketing is essential when it comes to growing your business, and with Always Best Care, you can take advantage of the latest tools to help you build and reach your list effectively. Interested in learning more? Download our FREE franchising ebook today!
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