franchising | Senior Home Care Franchise

Senior Care Franchising: Opportunity for Husband and Wife Teams

For many couples, considering a second career is often a joint effort. Whether it’s because the kids have moved out and they’re looking for a business opportunity to pursue together, or if they simply want to find a way to spend less time apart as they work to achieve goals, a lot of couples turn to franchising to satisfy their second-career needs. Although there are seemingly countless business types to pursue in the franchise world, senior care franchising could be the best fit for husband-and-wife teams because of its family focus and the many inherent opportunities to help others in the community.

Family and Franchise Ownership

Franchise owners often describe their businesses in the same way they describe their families: it’s all about doing the best for those who depend on you and remaining accountable to those upon whom you depend. In the senior care industry, the focus on family is even more obvious. Senior care franchise owners are there for their community, making themselves available for families who require solutions when it comes to caring for an aging loved one.

Experience Plays a Part

For many husband-and-wife senior care franchise teams, the passion to provide compassionate care comes from direct experience. Couples who are searching for a second-career opportunity in senior care tend to be drawn to the industry because they’ve played a significant role in the care of a loved one. They’ve worked together to help senior loved ones in their own families, and now they’re inspired to continue helping seniors. Franchise ownership represents the ideal fit for them.

Helping Others and Helping Each Other

When couples consider a second career together, they are focused on earning a living, but providing a resource for the community is also important. Senior care franchise ownership gives husband-and-wife teams the chance to satisfy needs for excellent, compassionate care in the community while establishing a legacy that goes beyond the ability to do business well. When couples help each other as partners in senior care franchise ownership, they help so many other people, too!

A Clear, Combined Vision

Are you and your spouse searching for the perfect second-career opportunity? Do you share a passion for helping others and giving back to the community? You owe it to yourself to investigate whether your clear, combined vision is suited for senior care. Today’s seniors prefer to age in place, but families can’t always be around to ensure that their loved ones are safe and sound. As senior care franchise owners, you and your spouse can make a real difference while pursuing an amazing opportunity!

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Leadership, Culture and Finding the Right Franchise

If you’re thinking about becoming a senior care franchise owner in your community, it’s important to understand that what you’re about to start is more than just a business opportunity. Senior care franchising is about providing a resource for area seniors and their families, and doing your job well requires you to be an active leader. But it’s also important to select a franchise ownership opportunity that provides strong leadership for you to follow.

Franchise Culture

When you are awarded a franchise location, you become a part of the company’s culture and value system, so it’s important that you select a business that allows you to operate in a way that’s consistent with your personal vision and values. A good fit is crucial for franchise success, so it’s important to investigate the type of leadership and support that the franchisor provides.

After spending time in the corporate world, poor leadership is one of the many reasons people turn to franchising. Which is why you should work to find a franchisor that features strong leaders and a proven system to help its individual owners succeed.

Online Research

Before you meet with representatives of a franchise, you can learn a lot by investigating the business’s online presence:

– What values and culture does the company’s website portray?
– What kinds of values are evident in the company’s blog posts?
– What kinds of things are being written about the company elsewhere online?
– What sort of reputation does the company have inside the industry?

Ask yourself these questions as you perform your research, and make note of how each company you investigate matches with your values.

Talk to Franchise Owners (Validation)

Speaking with current franchise owners is essential in your search for the ideal opportunity. These business owners understand what it’s like to work with the company on a day-to-day basis, and they possess insights that cannot be found elsewhere. Ask them questions specifically about the company’s leadership and culture, but also pay attention to their attitudes as they talk to you. If it seems like frustrations are brewing under the surface, it could be a red flag. However, if they seem genuinely enthusiastic, it could be a green light for you to proceed!

Meeting the Sales Team and Other Franchise Representatives

You can learn a lot from the sales people and franchise representatives you meet! If everyone clearly believes in the brand, you’re probably on the right track. But if you can sense that these franchise gatekeepers are holding back and not being completely authentic, you may want to keep searching.

These people are products of the company’s culture and leadership, so if you can’t connect with them, or you feel a lack of confidence from them, something less than ideal could be happening at the leadership level.

Consider Franchising with Always Best Care

Always Best Care has been providing excellent senior care services since 1996, and our position as an industry leader is a direct reflection of our amazing company culture. Contact us today to learn more!

Are you ready to build your future in the home care industry? The time to make a difference is now! Learn more about franchising with Always Best Care and get started on your journey to success by downloading our FREE E-Book today!

Franchise Ownership and Marketing Muscle

Owning your own business requires you to be able to spread awareness about your products and-or services. Marketing is absolutely crucial in your quest for success, and it’s something that you’ve got to focus on consistently. Some people have a natural knack for marketing and advertising, but for others, it can be a struggle. And these days, businesses need to engage in newer marketing strategies (SEO, Google, e-mail marketing) as well as social ones (Facebook, Linkedin, Twitter, Instagram, etc. ) to make the greatest possible impact.

The amount of time and energy that needs to be devoted to marketing in a modern business can be overwhelming, but franchises offer business owners the chance to access some powerful marketing muscle to complement their own efforts. Franchise owners need to devote time and energy to marketing their businesses, but they don’t have to do it all alone.

The Franchise Marketing Advantage

When it comes to marketing a business successfully, one of the key components is developing name recognition. With a start up, it’s necessary to build that name recognition from the ground up. It takes a considerable amount of time and effort to build trust around the brand. Doing so can be rewarding, but it’s also quite exhausting.

As the owner of a franchise, you begin your business with name recognition built right in. it’s your business, but it’s also part of a proven framework of ideas, strategies and excellence that people recognize. You certainly need to go out there and let people know about your business, but with so much familiarity built in, you can make it much easier to convince people that what you’re offering is worth their time and money.

Advertising Expertise and Cutting-Edge Marketing Strategies

As a senior care franchise owner with Always Best Care, you get access to a tremendous marketing machine. Franchise owners benefit from award-winning marketing programs that reach potential clients through referral marketing and digital marketing efforts.

When you franchise with Always Best Care, you get assistance in developing specific marketing strategies that are highly focused on your local area.

– Our direct marketing campaigns help you deliver a value-packed newsletter to potential clients
– Brand awareness campaigns and lead-generation tools can be concentrated on your specific region
– We give you the most effective tools for engaging on social media, as well as access to the latest Search Engine Optimization (SEO) best practices
– There are more than 250 marketing collateral pieces available for a wide range of campaigns

Unleash Your Franchise Marketing Potential

As an Always Best Care franchise owner, you’ll always have a powerful marketing team behind you, offering guidance and support so you can ensure that your business gets noticed and builds a great reputation. If you want to own your own business, becoming an in home senior care franchise owner with Always Best Care is a great way to do so with the backing of one of the best brands in the industry!

Get started by downloading our FREE E-Book today!

How You Can Help Today’s Seniors Get What They Want

One of the most important benefits associated with senior care franchise ownership is the opportunity to give back to the community and provide a resource.

But before you can provide your community with a valuable resource by offering outstanding senior care, you need to understand what seniors actually want. Seniors have many more options available to them in their post retirement years than ever before, so it’s crucial to be able to offer what they actually want.

Let’s take a look at some of the key desires that today’s seniors have — and explore how you can satisfy them as a senior care franchise owner in your community!

Respect

Seniors don’t always get the respect they deserve in our fast-paced world. Youth culture seems to dominate every facet of society, which can leave older individuals feeling like they exist on the margins.

Seniors don’t need to be treated like royalty, but they should be made to feel that they are every bit as important to society as anyone else.

As a senior care franchise owner, you can make a huge difference in your business — and the way your clients feel about you — by simply recognizing that older individuals deserve respect. As the leader of your business, everyone looks to you for guidance, so treat your clients (potential and otherwise) with the utmost respect, and your staff will follow!

Being Treated As Individuals

It’s all too easy to lump everyone over the age of 65 into a broad category known as “Seniors.” The reality is that seniors are just as diverse and varied as any other cross section of society. Certainly, seniors have a lot in common with each other generationally speaking, but that doesn’t mean that they’re all the same.

One-size-fits-all plans may work some of the time, but if you’re not treating each senior in your care as a unique individual, you risk alienating them. Every senior in your care has his or her own wants and needs; just because two people share the same birth date doesn’t mean they share the same requirements for senior care.

Communication

For most people, a social life is tied closely to professional life, so when individuals retire, they often find themselves missing out on conversations and interactions with others. Older individuals often have a lot to express, so it’s important to be able to truly listen to what they have to say, whether it’s in casual conversation or when they require something critical for their care.

Seniors also appreciate being looked in the eye and talked to directly. Too often, senior care providers speak directly to a family representative without addressing the senior loved one, which can lead to feelings of alienation and a loss of self worth. Of course, it’s important to be able to communicate effectively with family members and other loved ones, but don’t forget the person who’s at the center of it all!

Get started by downloading our FREE E-Book today!

Transitioning Into Franchise Ownership

Franchising is a great way to own and operate your own business, but the concepts inherent to franchising aren’t always easy to understand. In many cases, newcomers to this type of business model — those who have never run their own business before — adapt more quickly to franchising than those people who come from the world of independent business ownership. Adjusting to a career as a franchisee can be difficult for those who have owned and operated their own businesses in the past, even though these individuals bring tremendous assets to the table.

Are you a business owner who is considering a shift into franchising? Your skills and experience will serve you well, but there are some important things to keep in mind as you make the change and learn how to operate successfully as a franchisee.

Let’s take a look at some helpful tips!

Do Your Research

This is true for everyone entering a career in franchising, but it’s particularly true for those who come from the world of traditional business ownership: researching the ideal franchise opportunity is crucial to your eventual success. As someone with experience in business, you’ll want to enter a franchising situation that rewards your depth of knowledge, and you’ll want to find an opportunity that allows you to use your accumulated skills to earn success. A lot of franchising opportunities will be less than ideal. Use your time in research to eliminate prospects that won’t serve you well.

Talk To People

As a business person, you probably have a large network of people whose experience and knowledge you can draw from. You learn by interacting with them, and they have been essential to your success. Use your networking skills to your advantage as you investigate various franchising opportunities — talk to existing franchisees and learn about their experiences. Don’t be afraid to seek out conversations with franchisors, either! Your efforts here will help you determine which franchise suits your skills and your business style best.

Consider the Industry

If you’re thinking about shifting into franchising from a career as an independent business owner, you must be looking for change. Perhaps this means that a change of industry is appropriate, as well. However, you may be better off remaining within the industry that you know and find familiar. The choice is yours, but it’s one that requires thought and serious consideration.

One thing is for sure: the senior-care industry is growing rapidly, and franchisees from all walks of life are finding renewed passion for their careers in this amazing franchising sector!

Learn More

Please refer to our most recent Franchise Disclosure Document for important details.

Report: The Senior Care Business Is Booming!

If you’ve been paying attention to trends in franchising and in the senior care sector, you’ve surely heard that in-home senior care franchises are thriving. There’s a lot of hype surrounding our industry today, which has a lot of people excited for good reason. But for others, all of the publicity — even the good news — is cause for increased skepticism.

Can the senior care industry really be doing that well? Is it possible that senior care is going to continue to grow at a terrific rate? Is there actually reason to believe the hype around in-home senior care?

If you’re not sure if senior care is the right industry for you to move into the next phase of your career, it’s okay to be skeptical about all of the amazing stories you might be hearing. In most cases, it’s a good idea to be wary of the hype, especially when it comes to an investment of your time, money and professional skills. But more and more, the hype surrounding senior care is justified.

In fact, a new report sheds some light on many of the reasons why senior care continues to be a booming industry and one that will likely reward franchise owners in the months, years and decades to come.

Let’s take a look!

The Demographics Tell a Big Story

Recently, The Wall Street Journal published a report on the future of senior care that should be great news for those of you who are about to enter the industry as in-home care franchise owners. Compiled and written by entrepreneurship expert Ruth Simon, the report gets into the many reasons why senior care is so hot right now — and will continue to carry heat into the future.

Demographics tell almost the whole story. People are simply living longer than ever before in history, and those who have reached retirement age are healthier and better equipped to handle life than their counterparts from previous generations. And right now, the portion of the population that’s 65 or older is about 15% of the total. By 2060, seniors will account for nearly 24% of the total U.S. population

As a result, senior home care businesses have grown 6.6% annually. Compare that number to the growth rate of non senior home care franchises, which is less than half at 2.6%

Why Franchises Work

There are a lot of different ways to take care of seniors and cater to their specific needs, but franchises are emerging as the dominant model in the in-home care industry. Sure, there are startups out there that are occupying small spaces in the industry, but franchises represent the wave of the future.

Why?

With franchise ownership, people can run their businesses with the help of experts and proven systems. Franchisors take care of training and cutting through much of the red tape that would otherwise prevent business owners from moving forward. They also work hard to establish trusted brand names in communities, which is a boon for business owners who don’t want to start from scratch. This is also key for seniors and their families, many of whom don’t understand the industry and are unsure about whom they can trust.

When you look at the combination of demographics and the benefits of franchise ownership, it’s easy to see that senior care franchising will continue to offer a terrific opportunity for business people in the near — and far — future!

Franchise With Always Best Care

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Learn more about the exciting senior care industry in our FREE downloadable eBook!

Franchise Ownership and the Non-Medical In-Home Care Revolution

We live in a stressful world. Our lives are busier than ever, and it seems like our to-do lists just keep getting longer and longer, no matter how hard — or how much — we work. Add to that the fact that seniors are living longer lives and choosing, largely, to live at home, which requires family members to provide care in order to ensure that senior loved ones live comfortably and safely. In-home senior care is something that’s becoming more crucial every day, and non-medical care is rising to the top of the list of things that today’s seniors require. In fact, it’s fair to say that the demographic-driven, non-medical senior care revolution is here, and it is one of the more compelling reasons to consider owning and operating your own senior care franchise.

What Is Non-Medical Care?

Think about the seniors in your life — they probably require more medical care than you do, but for the most part, they live comfortably and happily. What they really need is help around the house, companionship, assistance with shopping and other errands, house-cleaning, medication reminders, and transportation. These are all areas where modern seniors tend to require help, but none of them are so serious that they require a move out of the home or contact with nurses, doctors and other medical professionals.

This is the essence of non-medical care.

Basically, today’s seniors want to stay at home, but they can’t do everything that’s required of them to maintain the home and be truly safe. For many families, the stress of the modern world (or the fact they live in another part of the country) prevents members from pitching in all that’s necessary to help mom or dad. That’s why non-medical home care services like those offered by Always Best Care are in demand and so valuable.

Own a Business That Provides Outstanding Non-Medical Care for Seniors

For many families, the obvious answer to the non-medical care gap for senior loved ones is hiring a provider like Always Best Care. Our caregivers are trained to help out with all of the things that seniors need help with, but don’t necessarily fall under the banner of medical care, that is what we call the activities of daily living, or, ADLs.

As the owner of your own non-medical in-home care franchise, you can provide a valuable service to your community as you grow a business of your own in a highly promising industry!

Of course, there is a lot to learn to become a senior care franchise owner and provide a high standard of care, but that’s one of the reasons why franchising is so attractive. Always Best Care ensures that all of its franchise owners are trained properly and understand what it takes to hire, train and manage the best caregivers. You don’t need to do it all alone!

If you’re interested in learning more about non-medical senior care and how you can join an industry that’s on the cutting edge, we invite you to contact us today.

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more and refer to our most recent Franchise Disclosure Document for important details.

Senior Care Franchise Ownership — A Strong Business Model for the Future

Franchise ownership is terrific avenue for people who want to take their skills and experience into a different realm of business. Senior care franchise ownership, in particular, gets a lot of press because the industry is growing so much, but you may be wondering — is it a strong business model for the future?

Obviously, we are biased on the subject, but there are some undeniable facts that show that in-home senior care franchise ownership is a fantastic sector to enter for people like you who want to steer their ship into a solid, satisfying and potentially lucrative future.

What Do You See in Your Future?

Not every opportunity is a great fit for everyone. Senior care franchise ownership represents a fantastic business option for people from all walks of life, but it’s not everyone’s cup of tea. However, we would advise you not to be so quick to dismiss it if it doesn’t immediately stand out in your mind as a possible future.

The first step in deciding what you will do with your professional life is to envision what you want it to look like. Like most individuals who have dreamed of a better, more independent professional future, you’ve surely spent some time picturing yourself in the ideal scenario.

Do you see yourself working closely with others?
Can you picture yourself networking with key people in your community
Does your vision include work that helps people in your area?
Do you envision a professional life that includes built-in organizational support and structure?
Are you picturing a business that takes the needs of others into account?

If you answered “yes” to the questions above, senior care franchise ownership could be a great fit for your future!

Franchise Ownership and the Future

Senior care franchise ownership is getting a lot of press today, but you might be concerned about its future. Sure, today’s seniors have expressed a strong desire to live out their retirement years at home, but what about subsequent generations? Is owning a senior care franchise a solid option for a strong business future?

The fact of the matter is that there will always be seniors — and there will always be a need for senior care. And the way our society is moving, it’s easy to see that the current trend of seniors staying at home will continue. People like having options, and now that seniors know that they can stay at home where they are comfortable, it’s unlikely that future generations will revert back to the costly nursing home model that dominated in the past.

The numbers don’t lie, either:

There are currently about 46 million Americans aged 65 or older
By 2060, that number will more than double to nearly 98 million
The senior segment of the population is growing faster than any other
The demand for elder care alternatives will likely continue to rise, largely thanks to the increase in the number of cases of Alzheimer’s Disease and other forms of dementia

(Source: PRB.org Aging Fact Sheet)

What About Your Future?

If you have a vision for your future that involves a rewarding professional life in a solid, growing industry, you owe it to yourself to consider your own senior care franchise. The industry is growing rapidly with no signs of slowing down, and those who get on board today with their businesses will be well equipped to take advantage of tremendous opportunity here in the future.

Learn More

4 Top Advantages of an Always Best Care Franchise

There are tens of thousands of franchises to choose from in just about every industry. By narrowing your choice to the senior care market, you are one step closer to owning an Always Best Care franchise.

Always Best Care is one of North America’s fastest-growing providers of three essential services for the burgeoning senior population: non-medical in-home care, assisted living placement, and skilled home health care.

Why an Always Best Care Franchise?

What makes an Always Best Care franchise your best option for achieving your dreams? How is an Always Best Care franchise different from other similar franchise operations? Briefly, here are four reasons to put us on your “A” list right now.

1. Total Support for Quick Success
There is a ready market waiting for you. Every day, 10,000 Americans reach 65 years of age. As the owner of an Always Best Care franchise, you tap into a tremendous client base with huge growth potential. We’ll help with a powerful suite of support services, ranging from strategic planning and communications to mentoring, marketing, and team building.

2. A Great Business Model
We give you not one, not two, but three pathways to expand revenues and increase profit. These pathways respond to the most important and prevalent needs of our senior population. They are non-medical in-home care, skilled home healthcare, and locating assisted living facilities. By offering the complete continuum of care, you will make a huge difference in people’s lives while assuring your business success.

3. Room to Grow
Each Always Best Care franchise has a population base of approximately 200,000 people, allowing you plenty of room to grow. We also offer protected referral sources. Referrals are the bread-and-butter for home care services revenues. Those referrals come from a variety of sources, such as case managers, social workers, discharge planners, doctors, and existing clients. When you market to these sources – with our assistance and support, of course – it doesn’t matter whether they are inside or outside your defined territory because you are fully protected.

4. Amazingly Affordable Startup Cost
Let’s be honest: There’s a real investment that comes with opening a franchise. But the costs for becoming an Always Best Care franchise are extremely approachable compared to other senior care franchises. Your estimated initial investment is much lower than you would expect from a company with such a solid reputation and record of success as Always Best Care.

As the owner of an Always Best Care franchise, you’ll manage a small business with a big heart. You will be fulfilling an important need for senior citizens to age in place. In doing so, you will improve their lives and give peace of mind to families in your community.

Learn More

Are you interested in learning more about what it takes to be successful as a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising ebook today to learn more.

Please refer to our most recent Franchise Disclosure Document for important details.

Ready to Buy a Senior Care Franchise? Here Are 9 Things You Need to Know!

Owning and operating a senior care franchise in your community is a great way to get into business for yourself while providing a valuable resource for the families in your area. But a person can’t expect to dive in head first and experience success right off the bat. Operating a franchise effectively requires you to take an intelligent approach. At the end of the day, the people who do their homework before they are awarded their franchises are the ones who get the most out of the experience, both professionally and personally.

If you or someone you know is considering opening a senior care franchise, they’ve probably done a fair amount of research and fact finding. But before they commit, it’s crucial to keep these nine concepts in mind.

#1 — Franchise Ownership Is a Collaboration

When you are awarded your own franchise unit(s), you’re joining a recognized brand name that will help you promote and sell your services. But you’re also accessing the accumulated expertise of a company that knows how to do things the right way. Certainly, you’re going to bring your own business savvy and strengths to the table, but you have to be able to collaborate with the franchisor and your regional support representatives, if you want to get the most out of your new business ownership experience.

#2 — Local Marketing Is Key

And it’s largely up to you. You will get plenty of support when it comes to marketing, but making an impact in your local market will be one of your main jobs. How and where you network, advertise and promote your services is generally the responsibility of those most knowledgeable of the local market.

#3 — You Have to Understand Your Territory

If you’re going to market effectively in your region, you need to understand its people and the values they hold dear. A deep understanding of the local demographics, laws, customs and ways of doing business are all basic foundations.

#4 — Obtain the Answers to All Your Questions

Before settling on a franchise ownership opportunity, it’s crucial to make a list of questions and concerns. But it’s even more important to ensure that you’ve obtained answers! Don’t go into franchise ownership unless you are satisfied with those answers. Get the information you need to make an informed decision.

#5 —Understand the Total Investment

Do you have enough money not only to purchase your franchise, but to operate it comfortably while you get it off the ground? How long will that take? What is a reasonable, but conservative model? Talk with current owners of the franchise during the ‘validation’ phase of your due diligence. It is encouraged (if not demanded) because it is so important.

#6 —Understand the Demand for Senior Care in Your Market

The demand for in-home senior care services is high, but it’s not identical in every market. Before purchasing a franchise, it’s important to get a feel for the exact level of interest in your area. Demographics shift and evolve, as does the amount and level of competition.

#7 — There Are Risks Involved

No business opportunity — even senior care franchising — is without risks. The more you understand the risks that you face in franchise ownership, the better able you will be to face them. Again, the validation phase is where you get the opportunity to meet and/or talk with owners to understand their challenges and successes.

#8 — You Believe in Providing Excellent Care

Examine your reasons for getting into senior care — There is a fine balance between having the drive to build a profitable business enterprise and the compassion to help those in need. Too much of either aspect can have a negative effect on the other.

#9 — What Franchise Owners Have to Say

As mentioned above, performing research is crucial if you’re going to be awarded the right franchise. Part of that research has to consist of in-depth discussions with existing franchise owners in the validation stage of your due diligence with the franchisor. Don’t be afraid to ask the tough questions! The answers might not always be what you want to hear, but you’ll get the truth about your potential future as a senior care franchise owner. Remember, the current owners were in your place previously! They understand and appreciate the process you are going through.

Are you interested in learning more about what it takes to be a senior care franchise owner during the aging-in-place boom? Always Best Care is here to help you navigate the industry as one of our franchise owners! Download our FREE franchising eBook today to learn more and refer to our most recent Franchise Disclosure Document for important details.