Ideal Franchisees at Always Best Care®:  Diverse Backgrounds, Passion for Helping Others

Franchisees at Always Best Care® Senior Services, one of the nation’s fastest growing senior care systems, come from all walks of life with a variety of backgrounds and experiences – very few of which contain healthcare or home care backgrounds.  Always Best Care is one of the nation’s leading providers of non-medical in-home care, assisted living finder/referral services and skilled home health care. The company delivers its services through an international network of more than 200 independently owned and operated franchise territories and area representatives throughout the United States.

“Always Best Care features a diverse group of business owners from all walks of life,” said Michael Newman, founder and Chief Executive Officer of Always Best Care.  “Above all, we want to partner with individuals who have a deep passion for taking care of others, and an overriding desire to build a business that will secure their futures.”

Franchisees currently in the Always Best Care system include:  Attorneys, certified public accounts, executives from information technology, sales, marketing and human resources, doctors and nurses, to name just a few. Always Best Care business owners are typically between the ages of 35 and 55, may be either women or men (or couples), have liquid assets of more than $100,000 and a net worth of more than $200,000.

Always Best Care has a comprehensive recruiting process and, according to Mr. Newman, has identified the following key traits it seeks in a franchisee:

  • Team player
  • Outgoing personality
  • Self-starter
  • Coachable
  • Passionate
  • Confident being out in the community
  • Strong networking skills
  • Comfortable in a direct sales environment
  • Strong management and communications skills

Do you have what it takes to be an Always Best Care business owner?  Always Best Care wants to know!

For information on Always Best Care franchise opportunities, call toll-free 1-855-430-CARE (2273), send an email to [email protected], visit www.www.alwaysbestcare.com/franchising or download our free download a FREE copy of our comprehensive franchising eBook today!

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Please refer to our most recent Franchise Disclosure Document for important details.

Five Great Reasons to Select Always Best Care

1)     Territory protection with greater opportunity!  What drives growth in the senior care industry are relationships with the many referral sources within each franchisee’s territory. The senior citizens receiving care, however, may live anywhere, not exclusively within the territory. As a result, Always Best Care franchises may serve customers both inside and outside of their defined territories, as they are not limited to serving clients only within a protected territory.

2)    Additional revenue stream from assisted living finder and referral services! Always Best Care franchisees can drive revenue while building local credibility and visibility with all referral sources – even before obtaining a home care license. This added service provided by Always Best Care franchisees creates additional revenue from the same referral sources. Plus – it’s free to our clients; all fees are paid by assisted living communities. Importantly, many families who begin as home care referrals later decide to move into an assisted living community. A home care franchise built around only one or the other service only captures a limited share of market.

3)    Expand the franchise to provide skilled home care when the time is right! Providing skilled nursing services to customers and developing the skilled revenue stream is a key competitive advantage to capture a greater share of market. At Always Best Care, we know this is a big step and we do not ask our franchisees to apply for skilled service licenses until they have achieved approximately $1million in annual billing from their non-skilled business. (This does not imply a guarantee that franchisees will attain specific sales volume.)

4)    Local training and ongoing support – a big advantage for franchisees! Always Best Care provides a powerful combination of both national and local support. Training includes how to use sales performance metrics, marketing, national accounts, turnkey operating technology, system-wide benchmarking and third party customer satisfaction support. Local support comes from Area Representatives who provide ongoing strategic planning, mentoring, communications and business building expertise with a vested interest in the franchisees’ success. If no Area Representative is present in proximity to a franchisee’s territory, this function is fulfilled by representatives from the field support office.

5)    Award-winning marketing and advertising!  Over the past few years, Always Best Care has been honored with more awards for marketing and advertising excellence than any other senior care franchise system in the United States or Canada.  With always Best Care’s exclusive ABC PR Journal, franchisees can launch and sustain a weekly mass email marketing campaign on a local level – week after week after week – with a unique combination of newsletters, email blasts, videos, feature articles and press releases, all at no cost to the franchisee!

For complete information on franchise opportunities at Always Best Care, call toll-free 1-855-430-CARE (2273), email [email protected], download a copy of our FREE franchising eBook today or visit www.FranchiseWithAlwaysBestCare.com.

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Please refer to our most recent Franchise Disclosure Document for important details.

Success and Growth: A Meaningful Franchise Opportunity in Your Community

Over the last 60 years, the landscape of the franchise world has grown and evolved to an incredible degree. From franchises offering pressure-washing services and lawn care services to those offering tax services and even dog walking services, it’s safe to say that if you have a need, there’s a franchise nearby that can fill that need for you.

Of all the different franchise models, one in particular is growing at an astronomical rate:  The senior care franchise industry. There were only 13 home care franchise brands in the year 2000, and that number has grown to 56 in-home care companies in 2014, according to industry research firm FRANdata.

According to a 2012 Bureau of Statistics report, the home care industry is the fastest growing industry in the entire United States. What’s more, demand for in-home care services will only increase, as the proportion of our population over the age of 90 is still widening.

In fact, between now and 2050 the percentage of seniors (65 and older) will continue to grow while all other segments will decline (Source: Pew Research Center). Because 10,000 Americans turn 65 every day, there is an enormous opportunity for high-energy men and women to have success operating a non-medical home care franchise.

Because in-home care franchises require lower investments, have the potential to generate high revenue, and cater to a growing demographic, the home care franchise industry is a very popular one. Franchise owners also typically have the benefit of utilizing a powerful combination of corporate and field representatives who are invested in franchise owner success, as well as marketing and training solutions to help get their businesses started off on the right foot.

To learn more about training, support and powerful marketing strategies for the senior care industry,
download our FREE franchising eBook for more information

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Please refer to our most recent Franchise Disclosure Document for important details.

The Senior Market is Hot. Always Best Care is Hotter!

One of the many factors that make a franchise organization successful is how effective that organization’s support and marketing initiatives are. At Always Best Care, our franchise owners have access to award-winning, turn-key marketing solutions that help their business blossom into a successful staple in their local community.

From 2010 to 2013 our passionate franchise owners’ collective revenue jumped from $9.557 million to over $66 million (Source: 2009-2014 Franchise Disclosure Documents) – a statistic that we’re proud attribute to hard work and customized care for senior citizens around the nation.

The senior population continues to grow each year. In fact, by 2050 nearly 20% of the population will be over the age of 65 (Source: Pew Research Center), giving hardworking men and women an opportunity for success in a recession-proof market.

Whether you have a background in nursing care, real estate, pharmaceuticals or any other line of work, you too can succeed in the home care industry, with the help of Always Best Care’s award-winning support and marketing programs.

We encourage you to download our FREE franchising eBook to learn more about franchising with Always Best Care, and how you can have an impact on your community while enjoying the success of your hard work.

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Please refer to our most recent Franchise Disclosure Document for important details.

Five Ways to Retain Your Best Home Care Franchise Employees

Seasoned business owners know that few things are more costly than employee turnover.  From picking up where an employee left off, to recruitment, training and new hires, the costs add up quickly. The expense of losing and replacing a single employee can easily add up to a whopping $50,000 or more.

Holding on to your best employees such as the best caregivers of your home care franchise for as long as possible requires that you create a rewarding environment where employees feel their work and input are valued.  It is critical to develop trust with your employees and understand their career goals—open communication is key in this regard.

Here are some ways to build trust and keep your best and brightest staff on board for years to come:

 

  1. Offer Praise — Feeling appreciated is a fundamental human need.  All of us need to feel that we are making a contribution to the world and are valued.  Acknowledging and rewarding an employee for their contributions benefits not only the employee, but the company.  Employees who feel valued are more productive and report higher rates of satisfaction with their jobs, which frequently translates to better employee morale, increased customer satisfaction, reduced absenteeism and higher employee retention.
  2. Foster Autonomy –– Whenever possible, and especially in jobs that require high levels of creativity, give your employees a say in their work and involve them in decision-making.  Few people appreciate being micro-managed. Try coaching, rather than managing employees, and offer feedback regularly.
  3. Recognize Individual Strengths — Recognizing employees’ individual strengths, talents and expertise, and capitalizing on those things will help your business succeed and will improve employee satisfaction.
  4. Offer Tangible Rewards — Tangible rewards do not necessarily need to be monetary.  A dinner with the company’s president, closing the office early the day before a holiday, or granting an employee a personal day after finishing a grueling project can all go a long way.
  5. Make Ongoing Training Available –– Most employees are eager to learn and grow.  Cross-training, offsite workshops and other learning opportunities can help keep your employees sharp, and it lets them know they are valued members of the company.

Investing in your employees and instituting policies and programs that help them feel appreciated will likely pay off in the long run, in terms of increased productivity, high morale and low turnover—all boons to your bottom line.

Always Best Care is one of the leading senior care companies in the nation, with nearly 190 franchised territories nationwide.  Learn about the growing senior care industry and about franchising with Always Best Care on our website, https://home-care-franchise.alwaysbestcare.com/

Learn more about senior care franchising and download our FREE eBook!

 

Please refer to our most recent Franchise Disclosure Document for important details https://paperswrite.org/

Marketing Your Small Business: First Steps for New Owners

Starting a small business takes brain power. When you sit down to create a coherent plan, it must include how you intend to improve your customers’ lives, how you’re going to raise enough money to get started, and what you need to do to get your business off the ground. Marketing is integral to this process. Whether you are simply considering how to start a franchise or are an established owner, a comprehensive marketing strategy gives you the exposure you need to succeed.

Senior businessman using a smartphoneWhat Is Marketing?

Simply put, marketing is a set of strategies to inform potential customers of who you are and what you can do for them. People will not come through your doors, visit your website, or buy your products if they are unaware you exist. No matter how reliable and suitable you are for specific customer needs, poor marketing efforts could mean the demise of your business. After all, a superior service that people don’t use makes just as little money as a sub-par service that customers purposely avoid.

Many new owners know how important marketing is, but believe a superior campaign is out of their budget. Thus, they fail to initiate any marketing actions. While you cannot expect monumental success with a free campaign, there is a lot you can do with a limited budget.

Free and Low-Cost Marketing Techniques

Start small with either a few low-cost techniques or some that cost only a few minutes of your day. Once you get a basic marketing campaign in place, you can worry about higher-cost options that may or may not net you more clients.

Social Media

Engaging your customer base on social media is free, so creating a presence on the major networking sites is a great and low-cost start to getting the word out. Set up business profiles on Facebook, Twitter, LinkedIn, and Google+. This can boost your campaign in several ways:

  • Good for SEO: Social media pages are additional websites containing your business name, which improves your search engine optimization. People discover your business when searching for your targeted keywords, and they contact you based on your qualifications. You can use SEO practices to ensure that your franchise attracts as many new customers as possible.
  • Proves you are legitimate: Social media use for businesses has become so commonplace that many consumers now expect it. If you do not have a Facebook page, some people may assume you’re inexperienced, untrustworthy, or unpopular. Simply creating a page increases your credibility.
  • Allows you to interact with consumers: The most important part of your social media campaign is your one-on-one interactions with consumers. If people can have a dialogue directly with you on your social media pages, they begin to see you as a trusted friend, making it more likely that they will buy from you in the future.

Many first-time owners are not sure what to put on social media. Start by acquiring a high-quality photo of your logo to use as a profile picture and another related image to use as a cover photo. These images give potential customers an instant idea about your mission and values. This first step is vital for branding and customer engagement.

Once your pages are set up, your next step is to create and post content on a regular schedule, maybe even daily. About 90 percent of your content should be non-promotional in nature. Choose links, photos, and carefully worded status updates that fit into your ideal customers’ interests and the services you provide.

Research Your Community

Local businesses do best when they demonstrate their commitment to community values. Research the surrounding community to find out which issues are important to your ideal customer base. Once you have a handle on the issues, you can figure out how best to approach them.

One popular and effective strategy for franchises is to partner with an established non-profit in the community to promote an important cause. For example, if your clientele are teenagers and their parents, consider co-sponsoring a charitable event with the local branch of the Boys and Girls Club of America or another organization that supports young people. This shows your commitment to community values, and allows your target market to see you as a resource. It also demonstrates your impact on the community.

Get Involved in Networking

Networking is a two-way street. When you help other business owners, they help you. Owners often love helping others get started, especially if they are in similar, but not overlapping, niches. Since many networking opportunities are free or low-cost events, plan to seek out and attend a few events per month. Make a point of collecting cards and referring them to your clients when appropriate. You may also want to do a cross-promotional campaign with non-competing businesses, in which you market each other to your clients.

You will see your business grow if you are diligent, organized, and efficient with marketing or franchising plans. Invest in low-cost marketing practices and watch your business thrive.

If you’re ready to make a difference in your community, download a copy of our FREE franchising eBook to learn why our training, marketing, and support have grown our franchisee revenue so dramatically.

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Sources

“10 Ways to Market Your Small Business on a Shoestring Budget | Constant Contact Blogs.” Constant Contact Blogs. N.p., n.d. Web. 30 Sept. 2014. https://home-care-franchise.alwaysbestcare.com/sales–marketing/marketing-strategies.aspx

Please refer to our most recent Franchise Disclosure Document for important details.http://essays-online.biz/

Why Use a Senior Care Franchise?

When selecting a home care service for yourself or a loved one, you may notice that some services are part of a senior care franchise organization. Elderly in-home care is rapidly becoming big business, and, as a result, some companies are forming senior care franchises to provide a trusted brand known for high quality care.

Woman giving senior woman introduction to internet with a tablet

The population of older Americans is rapidly growing and, soon, adults over the age of 65 will account for more than a fifth of the U.S. population. As a result, demand for elder care is growing, and entrepreneurs are taking advantage of the trend by opening senior care businesses. The quality of elder care providers can vary widely. Using a franchise company such as Always Best Care can provide many benefits, including:

  • Franchise companies offer training and professional development opportunities to employees of their franchisees. This training gives franchises a qualitative advantage over independent home care contractors.
  • Franchise companies which employ their caregivers (as opposed to utilizing contract caregivers) pay social security and Medicare, taxes, workers’ compensation and other costs not necessarily associated with independent contractors.
  • Franchise companies such as Always Best Care carefully screen their caregivers with background checks, examine criminal records if any, and otherwise strive to make sure you are in safe, professional hands with their caregivers.
  • Franchisors have a vested interest in maintaining the reputation of their brand. As a result, they insist on a certain level of quality from franchise holders. When you hire a franchise home care company, you have a better guarantee of quality than you would when using an independent firm.
  • Because franchise companies have bulk buying power, franchises may often be better equipped than independent in-home care providers.

If you’re ready to make a difference in your community, download a copy of our FREE franchising eBook to learn why our training, marketing, and support have grown our franchisee revenue so dramatically.

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Please refer to our most recent Franchise Disclosure Document for important details.

Opening Your First Franchise: The Initial 90 Days

Small businesses are at the core of America’s economy, accounting for the vast majority of new jobs and sales. Yet the market is a volatile; new businesses are always at risk of failure, it’s the hard truth of business. However, in recent studies that track small business success (and failure), franchises frequently performed well, much owed to how franchises come with resource materials and other benefit typical start-ups do not have access to. For entrepreneurs seeking an entry into the senior care business, franchising is an exciting opportunity.

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The State of Small Business

Small businesses provide entrepreneurs with a chance to take control of their career and economic destinies. For many of us, we’ve simply been born to be entrepreneurs, taking joy in the hardships of new business and in watching it flourish.

There are more than 28 million small businesses in the U.S. The vast majority of them —an estimated 22 million— are one-person operations with no other employees.

The remaining six million are the linchpin of the U.S. economy, as more than half the U.S. workforce is employed by a small business.

While there is great opportunity in small business entrepreneurship, there is also great risk. About seven of 10 small businesses that employ workers survive their first year, but only half make it for three years. After 10 years, only a third remain in business.

Owning a franchise helps better the odds that your business will succeed. The franchise company you buy into will have done much of the trial and error for your business at other sites, allowing you to benefit from their established—and successful—business model. Instead of spending years building up a reputation for your business, you can trade on the goodwill generated by your franchise’s brand. Franchise companies also typically offer their franchisees help with finding a location, construction, training and other needs. Members of a franchise company also often get breaks on materials the company buys in bulk.

What To Expect In The First 90 Days

When you open a senior care business franchise, there are some things you’ll need to do in the first 90 days to ensure your company’s success. These include:

  • Finding your first customers. Whether you’re starting a fast food joint or working with Always Best Care to provide senior care for families, you have to have to find and establish loyal consumers. Before launching your business, identify who your customers are likely to be and target them with your marketing efforts.
  • Honing your selling skills. Once your business gets started, it’s time to master closing the deal. Work on your selling skills and find out what works and what doesn’t. For franchise members, much of this may be provided to you, and with access to other franchisees, you can find from their experience what has and has not worked.
  • Take advantage of programs offered by your franchise. If they’re offering training, take it. If they provide accesses to financial, customer service or other advice, listen. Your franchise company is invested in seeing you succeed. Use the tools they provide you to prosper. As an entrepreneur, you have to wear the shoes of every role at your business; the greater your understanding of each role, the better you can hire in the future and better you’ll be able to manage those roles on the fly.
  • Start hitting financial goals. Before you bought your franchise, you should have created some financial goals for your business as part of your business plan. When your franchise is up and running, keep a close eye on revenue and expenses and start finding ways to help meet financial goals.
  • Re-evaluate pricing. Within 90 days of opening, look at your business’ pricing for services and goods and determine whether you need to lower prices to attract more business or increase them to earn more profit. As your business progresses, you’ll get a better insight into whether the prices you set at the beginning are an accurate reflection of the market.
  • Work With Your Franchise. Your franchise company has a big stake in wanting you to succeed. Failed franchises reflect poorly on franchise companies. Listen to your franchise company’s advice and take advantage of any programs they have to give you access to inexpensive supplies or services.

Why Senior Care Franchises?

Senior care provides an excellent opportunity for a small business franchise. There is a rising demand for elder care in America, fueled by a growing elderly population. Over the next few years, people over the age of 65 will account for about one-fifth of the U.S. population. This demographic will require health and personal care services, and as their numbers grow, the demand for these services will too.

This demand allows easy entry into the field reduces the cost of starting an in-home care franchise. With the support of a strong senior care franchise company, entrepreneurs can quickly be on their way to a lucrative career in providing quality in-home care services to older Americans.

Franchise with Always Best Care provides an easy way for entrepreneurs to enter the lucrative and rewarding field of working in the senior care business. Always Best Care provides critical advice and training to new franchisees and connects them with invaluable resources to help them get their new business on solid footing from the start.

If you’re ready to make a difference in your community, download our FREE franchising eBook today to learn why Always Best Care’s training, marketing, and support have grown our franchisee revenue so dramatically.

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Please refer to our most recent Franchise Disclosure Document for important details.

Small Businesses in the U.S. Economy

Small businesses play a vital role in the U.S. economy. They account for over half of all sales and the vast majority of new jobs in the market. Their combined benefits are essential to a profitable economy.

However, small businesses and the markets they function in can be volatile, with many independent start-ups failing within a few years. Franchises historically perform better than other small businesses, thanks to the support franchises receive. By looking at other franchises within their company, a home care franchise owner has a point of reference for marketing , sales and other efforts.

For a full look at small businesses and how they function in the U.S. economy, see the infographic below.

 

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If you’re ready to make a difference in your community, download a FREE copy of our franchising eBook today to learn why Always Best Care’s training, marketing, and support have grown our franchisee revenue so dramatically.

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Please refer to our most recent Franchise Disclosure Document for important details.

Franchise with Always Best Care

Always Best Care offers franchise opportunities throughout the United States, plus Canada, Germany, Australia and the United Kingdom. Always Best Care has been synonymous with the highest standards of service since 1996, when founder Mike Newman realized the need for exceptional, trusted professional care for senior citizens. Now you can deliver the same high quality of services to people in your community by opening an Always Best Care franchise.

The number of senior citizens is growing at a robust pace. Each day, 10,000 Americans celebrate their 65th birthday. This means an Always Best Care franchisee can expect an ever-growing marketplace as more men and women reach retirement age.
A handful of these individuals need medical care; many more could benefit from non-medical home care, such as help with grooming or moving around the house. The non-medical home sector is enjoying an upward trend as these seniors and their families realize the benefits of non-medical home care.

As an Always Best Care franchise owner, you will benefit from three different revenue streams: Assisted living finder services, non-medical in-home care, and skilled home health care. This three-pronged approach to revenue allows you to increase your bottom-line in more than one way.

Learn more about senior care franchising and download a copy of our FREE senior care franchising eBook today!

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Please refer to our most recent Franchise Disclosure Document for important details.