home care franchise | Senior Home Care Franchise

Small Home Care Market, Big Home Care Franchise Opportunity

Always Best Care franchise owners have found success across the United States, and most recently in Canada. While some franchisees choose to start their business in large markets, others opt to make an impact in smaller communities. In fact, some franchise owners prefer smaller markets over larger ones. So why do franchise owners in smaller markets enjoy as much success as those in larger, more populated cities?

Connection to Community – Always Best Care is a business that is very much community based, and as such our franchise owners can make an impact and enjoy success in smaller markets. This is especially true for those who grew up in a small community as they will already be well-connected, making it easy for their business to become a trusted resource in their community.

Low Cost Marketing – One of the most critical aspects of running a successful business is getting new customers. Because you live in a small community, you already have an established reputation and network within your community. Similarly, Always Best Care already has a recognized brand name in the senior care industry. When you combine the two you have a recipe for success starting from day 1 of opening your franchise.

Low Cost Recruiting – In order to successfully run an Always Best Care Franchise, you need to recruit the best senior caregivers for your clients. These employees won’t show up at your door – you will have to do some leg work to find the best caregivers for your business. Traditionally this is accomplished through recruiting efforts, such as placing ads online or in the paper. In smaller markets this task can be easier and more cost effective, as you may already know the best candidates for these extremely important positions, saving your time and money.

To begin the process of making an impact in your community, take a moment to read our FREE franchising eBook today to learn more about opportunities available with Always Best Care Senior Services.

Please refer to our most recent Franchise Disclosure Document for important details.

Success and Growth: A Meaningful Franchise Opportunity in Your Community

Over the last 60 years, the landscape of the franchise world has grown and evolved to an incredible degree. From franchises offering pressure-washing services and lawn care services to those offering tax services and even dog walking services, it’s safe to say that if you have a need, there’s a franchise nearby that can fill that need for you.

Of all the different franchise models, one in particular is growing at an astronomical rate: The senior care franchise industry. There were only 13 home care franchise brands in the year 2000, and that number has grown to 56 in-home care companies in 2014, according to industry research firm FRANdata.

According to a 2012 Bureau of Statistics report, the home care industry is the fastest growing industry in the entire United States. What’s more, demand for in-home care services will only increase, as the proportion of our population over the age of 90 is still widening.

In fact, between now and 2050 the percentage of seniors (65 and older) will continue to grow while all other segments will decline (Source: Pew Research Center). Because 10,000 Americans turn 65 every day, there is an enormous opportunity for high-energy men and women to have success operating a non-medical home care franchise.

Because in-home care franchises require lower investments, have the potential to generate high revenue, and cater to a growing demographic, the home care franchise industry is a very popular one. Franchise owners also typically have the benefit of utilizing a powerful combination of corporate and field representatives who are invested in franchise owner success, as well as marketing and training solutions to help get their businesses started off on the right foot.

To learn more about training, support and powerful marketing strategies for the senior care industry,
download our FREE franchising eBook for more information

Please refer to our most recent Franchise Disclosure Document for important details.

An Opportunity for Long-Term Success in the Fastest Growing Industry in America

For entrepreneurs, now is a better time than ever to invest in a home care franchise. According to a 2012 Bureau of Statistics report, the home care industry is the fastest growing industry in the entire United States. What’s more, demand for in-home care services like those provided by Always Best Care will only increase, as the proportion of our population over the age of 90 is still widening.

We are proud to say that Always Best Care Franchise owners continue to be more successful every year. Between 2010 and 2013, growth in franchise revenues outpaced territory growth by far, to the tune of 590.7%.

Our franchise owner’s success is due in large part to the training that they receive. Always Best Care’s training is divided into modules that combine field and classroom settings. One-on-one coaching and web-based seminars are also provided, giving franchisees a well-rounded learning opportunity. Caregivers are fully screened, and are also given the opportunity to train non-medical home care skills, increasing the quality of the home care services that our franchise owners provide to the community.

If you are a driven, compassionate individual with a desire to make a difference in the community that you serve, download a FREE copy of our franchising eBook to learn more about franchising with Always Best Care. We’re dedicated to helping our franchise owners succeed…always.

Please refer to our most recent Franchise Disclosure Document for important details.

Forbes: Senior Care Industry Top Ranked as Best Franchise Opportunity in 2014

Over the last 60 years, the landscape of the franchise world has grown and evolved to an incredible degree. From franchise organizations offering pressure-washing and lawn care to those offering tax return preparation and even dog walking, it’s safe to say that if you have a need, there’s a franchise nearby that can provide that service for you.

Of all the different franchise models, one in particular is growing at an exponential rate: the senior care franchise industry. There were only 13 home care franchise brands in the year 2000, and that number has grown to 56 in-home care companies in 2014 according to industry research firm FRANdata.

Entrepreneurial men and woman that own home care franchises are more successful than ever before, and especially so for those who own an Always Best Care franchise. Revenue for ABC franchise owners jumped from $9,557,240 in 2010 to $66,010,543 in 2013 (Source: 2009-2014 Franchise Disclosure Documents).

Because in-home care franchises like Always Best Care have a low overhead model, generate potentially high revenues, and provide services to a rapidly growing demographic, the home care franchise industry is a very popular one. Always Best Care, in particular, offers franchise owners the benefit of a powerful combination of corporate training and field representatives who are invested in franchise owner success, as well as award-winning marketing solutions to grow their business.

If you’re ready to make a difference in your community, download our FREE franchising eBook to learn why our training, marketing, and support have grown our franchisee revenue so dramatically.

Please refer to our most recent Franchise Disclosure Document for important details.

The Senior Market is Hot. Always Best Care is Hotter!

One of the many factors that make a franchise organization successful is how effective that organization’s support and marketing initiatives are. At Always Best Care, our franchise owners have access to award-winning, turn-key marketing solutions that help their business blossom into a successful staple in their local community.

From 2010 to 2013 our passionate franchise owners’ collective revenue jumped from $9.557 million to over $66 million (Source: 2009-2014 Franchise Disclosure Documents) – a statistic that we’re proud attribute to hard work and customized care for senior citizens around the nation.

The senior population continues to grow each year. In fact, by 2050 nearly 20% of the population will be over the age of 65 (Source: Pew Research Center), giving hardworking men and women an opportunity for success in a recession-proof market.

Whether you have a background in nursing care, real estate, pharmaceuticals or any other line of work, you too can succeed in the home care industry, with the help of Always Best Care’s award-winning support and marketing programs.

We encourage you to download our FREE franchising eBook to learn more about franchising with Always Best Care, and how you can have an impact on your community while enjoying the success of your hard work.

Please refer to our most recent Franchise Disclosure Document for important details.

Five Ways to Retain Your Best Home Care Franchise Employees

Seasoned business owners know that few things are more costly than employee turnover. From picking up where an employee left off, to recruitment, training and new hires, the costs add up quickly. The expense of losing and replacing a single employee can easily add up to a whopping $50,000 or more.

Holding on to your best employees such as the best caregivers of your home care franchise for as long as possible requires that you create a rewarding environment where employees feel their work and input are valued. It is critical to develop trust with your employees and understand their career goals—open communication is key in this regard.

Here are some ways to build trust and keep your best and brightest staff on board for years to come:

Offer Praise — Feeling appreciated is a fundamental human need. All of us need to feel that we are making a contribution to the world and are valued. Acknowledging and rewarding an employee for their contributions benefits not only the employee, but the company. Employees who feel valued are more productive and report higher rates of satisfaction with their jobs, which frequently translates to better employee morale, increased customer satisfaction, reduced absenteeism and higher employee retention.
Foster Autonomy –– Whenever possible, and especially in jobs that require high levels of creativity, give your employees a say in their work and involve them in decision-making. Few people appreciate being micro-managed. Try coaching, rather than managing employees, and offer feedback regularly.
Recognize Individual Strengths — Recognizing employees’ individual strengths, talents and expertise, and capitalizing on those things will help your business succeed and will improve employee satisfaction.
Offer Tangible Rewards — Tangible rewards do not necessarily need to be monetary. A dinner with the company’s president, closing the office early the day before a holiday, or granting an employee a personal day after finishing a grueling project can all go a long way.
Make Ongoing Training Available –– Most employees are eager to learn and grow. Cross-training, offsite workshops and other learning opportunities can help keep your employees sharp, and it lets them know they are valued members of the company.

Investing in your employees and instituting policies and programs that help them feel appreciated will likely pay off in the long run, in terms of increased productivity, high morale and low turnover—all boons to your bottom line.

Always Best Care is one of the leading senior care companies in the nation, with nearly 190 franchised territories nationwide. Learn about the growing senior care industry and about franchising with Always Best Care on our website, https://home-care-franchise.alwaysbestcare.com/

Learn more about senior care franchising and download our FREE eBook!

Please refer to our most recent Franchise Disclosure Document for important details https://paperswrite.org/

Marketing Your Small Business: First Steps for New Owners

Starting a small business takes brain power. When you sit down to create a coherent plan, it must include how you intend to improve your customers’ lives, how you’re going to raise enough money to get started, and what you need to do to get your business off the ground. Marketing is integral to this process. Whether you are simply considering how to start a franchise or are an established owner, a comprehensive marketing strategy gives you the exposure you need to succeed.

What Is Marketing?

Simply put, marketing is a set of strategies to inform potential customers of who you are and what you can do for them. People will not come through your doors, visit your website, or buy your products if they are unaware you exist. No matter how reliable and suitable you are for specific customer needs, poor marketing efforts could mean the demise of your business. After all, a superior service that people don’t use makes just as little money as a sub-par service that customers purposely avoid.

Many new owners know how important marketing is, but believe a superior campaign is out of their budget. Thus, they fail to initiate any marketing actions. While you cannot expect monumental success with a free campaign, there is a lot you can do with a limited budget.

Free and Low-Cost Marketing Techniques

Start small with either a few low-cost techniques or some that cost only a few minutes of your day. Once you get a basic marketing campaign in place, you can worry about higher-cost options that may or may not net you more clients.

Social Media

Engaging your customer base on social media is free, so creating a presence on the major networking sites is a great and low-cost start to getting the word out. Set up business profiles on Facebook, Twitter, LinkedIn, and Google+. This can boost your campaign in several ways:

Good for SEO: Social media pages are additional websites containing your business name, which improves your search engine optimization. People discover your business when searching for your targeted keywords, and they contact you based on your qualifications. You can use SEO practices to ensure that your franchise attracts as many new customers as possible.
Proves you are legitimate: Social media use for businesses has become so commonplace that many consumers now expect it. If you do not have a Facebook page, some people may assume you’re inexperienced, untrustworthy, or unpopular. Simply creating a page increases your credibility.
Allows you to interact with consumers: The most important part of your social media campaign is your one-on-one interactions with consumers. If people can have a dialogue directly with you on your social media pages, they begin to see you as a trusted friend, making it more likely that they will buy from you in the future.

Many first-time owners are not sure what to put on social media. Start by acquiring a high-quality photo of your logo to use as a profile picture and another related image to use as a cover photo. These images give potential customers an instant idea about your mission and values. This first step is vital for branding and customer engagement.

Once your pages are set up, your next step is to create and post content on a regular schedule, maybe even daily. About 90 percent of your content should be non-promotional in nature. Choose links, photos, and carefully worded status updates that fit into your ideal customers’ interests and the services you provide.

Research Your Community

Local businesses do best when they demonstrate their commitment to community values. Research the surrounding community to find out which issues are important to your ideal customer base. Once you have a handle on the issues, you can figure out how best to approach them.

One popular and effective strategy for franchises is to partner with an established non-profit in the community to promote an important cause. For example, if your clientele are teenagers and their parents, consider co-sponsoring a charitable event with the local branch of the Boys and Girls Club of America or another organization that supports young people. This shows your commitment to community values, and allows your target market to see you as a resource. It also demonstrates your impact on the community.

Get Involved in Networking

Networking is a two-way street. When you help other business owners, they help you. Owners often love helping others get started, especially if they are in similar, but not overlapping, niches. Since many networking opportunities are free or low-cost events, plan to seek out and attend a few events per month. Make a point of collecting cards and referring them to your clients when appropriate. You may also want to do a cross-promotional campaign with non-competing businesses, in which you market each other to your clients.

You will see your business grow if you are diligent, organized, and efficient with marketing or franchising plans. Invest in low-cost marketing practices and watch your business thrive.

If you’re ready to make a difference in your community, download a copy of our FREE franchising eBook to learn why our training, marketing, and support have grown our franchisee revenue so dramatically.

Sources

“10 Ways to Market Your Small Business on a Shoestring Budget | Constant Contact Blogs.” Constant Contact Blogs. N.p., n.d. Web. 30 Sept. 2014. https://home-care-franchise.alwaysbestcare.com/sales–marketing/marketing-strategies.aspx

Please refer to our most recent Franchise Disclosure Document for important details.http://essays-online.biz/

Why Use a Senior Care Franchise?

When selecting a home care service for yourself or a loved one, you may notice that some services are part of a senior care franchise organization. Elderly in-home care is rapidly becoming big business, and, as a result, some companies are forming senior care franchises to provide a trusted brand known for high quality care.

The population of older Americans is rapidly growing and, soon, adults over the age of 65 will account for more than a fifth of the U.S. population. As a result, demand for elder care is growing, and entrepreneurs are taking advantage of the trend by opening senior care businesses. The quality of elder care providers can vary widely. Using a franchise company such as Always Best Care can provide many benefits, including:

Franchise companies offer training and professional development opportunities to employees of their franchisees. This training gives franchises a qualitative advantage over independent home care contractors.
Franchise companies which employ their caregivers (as opposed to utilizing contract caregivers) pay social security and Medicare, taxes, workers’ compensation and other costs not necessarily associated with independent contractors.
Franchise companies such as Always Best Care carefully screen their caregivers with background checks, examine criminal records if any, and otherwise strive to make sure you are in safe, professional hands with their caregivers.
Franchisors have a vested interest in maintaining the reputation of their brand. As a result, they insist on a certain level of quality from franchise holders. When you hire a franchise home care company, you have a better guarantee of quality than you would when using an independent firm.
Because franchise companies have bulk buying power, franchises may often be better equipped than independent in-home care providers.

Please refer to our most recent Franchise Disclosure Document for important details.

Opportunity Knocks With Senior Care Businesses

Starting a small business is an exciting venture; it allows entrepreneurs to seize control of their own career and financial future. But with that control comes responsibility and risk, and entrepreneurs need to make the right steps early in the game to succeed.

One of the most important steps new business owners will make is choosing an industry or service area to focus their business. Senior care is a rapidly growing area with many opportunities for entrepreneurship.

Challenges Ahead

Starting a small business in the current economic climate may seem daunting to many entrepreneurs. According to a 2013 U.S. Chamber of Commerce survey, one of the greatest concerns for small business entrepreneurs is the strength of the economy and the amount of state and federal regulation they are subject to.

There are bright spots ahead for small business, however. Most indicators show that the economy is slowly recovering from the Great Recession. Interest rates remain low, giving entrepreneurs with good credit great opportunities to secure financing at bargain rates. The labor market has plenty of people seeking work, putting employers in an enviable position.

Demographics & Opportunity

Senior care offers an incredible opportunity to new entrepreneurs because of the rising demand for this service. According to the U.S. Census Bureau, the nation’s population of adults over the age of 65 is expected to double over the next 40 years. Aging Baby Boomers—a large demographic—as well as increased longevity for seniors, are the key factors behind this population growth. Increased longevity is very important to the increase in demand for senior care services, as the older we get the more help and support we need for medical and basic living tasks.

As the population of older Americans increases, the need for quality care will increase. This includes more than medical care; it includes services like help with daily tasks, such as dressing, cooking, cleaning, and other home skills. While many believe most seniors use residential care, the majority of seniors would rather stay at home.

Home health care offers the following benefits for seniors:

Allows seniors to stay in the familiar comfort of their own homes.
Increases sense of independence.
Seniors who stay in their homes feel more in control of their lives than those in residential care.

Cost will be a key factor in driving the growth of home health care over the next few decades. The huge growth in the elderly population will put tremendous strains on government, private insurance, and individual family budgets to provide elderly care. By keeping seniors fit to stay in their homes, tremendous savings can be realized.

Starting a Senior Business

For those starting a senior business, the future looks promising. To move forward, there are several routes entrepreneurs can take to start a senior care business, including:

Medical care businesses – These companies are typically run by licensed nurses or other medical professionals to provide basic in-home medical care to seniors, such as administering medication and medical devices, health monitoring, and other related tasks.
Social care – These companies focus on the social needs of seniors, providing opportunities for them to interact with their peers through outings and events.
Home care – These businesses provide homeworkers to help seniors with tasks such as cooking, cleaning, bathing, etc. Home care workers also provide needed companionship and can administer some medication.
Transportation – Senior transportation businesses cater to the unique transportation needs of seniors, providing a safe and reliable means of getting to doctor’s appointments, shopping centers, etc.

When starting a senior care franchise, entrepreneurs should carefully research the types of senior care businesses they can start and launch one that best fits their skill sets. New senior care entrepreneurs should consider working with a franchise company, as these companies can provide them with valuable resources to help make their business a success.

Finding financing is also critical to small business start-up success. There are a variety of federal and state government programs that can help small businesses get off the ground. State economic development agencies can help entrepreneurs find affordable financing for their ventures.

New elder care entrepreneurs should also take care to study the law concerning elder and home care businesses in their state and obtain all appropriate licenses and certifications. Most states have little regulation for home care businesses – one of the more attractive features of this line of work to entrepreneurs – but ensuring that you comply with regulations that may be in effect is important.

If you’re ready to make a difference in your community, download a copy of our FREE franchising eBook to learn why Always Best Care’s training, marketing, and support have grown our franchisee revenue so dramatically.

Please refer to our most recent Franchise Disclosure Document for important details.

Understanding the Growing Senior Population

The senior population is one of the fastest growing age groups in the United States, accounting for 40 million of the population, or 1 in 7 people. With so many people in the United States living longer, it’s important that senior health take a priority, from diet to physical fitness. For many this presents a challenge in elder years. Luckily, many options exist for seniors, with in-home care provided by home care franchises remaining a popular trend among seniors who wish to maintain a high level of independence. The following infographic provides a glimpse at the senior demographic and provides ideas to help seniors maintain their health.