franchising | Senior Home Care Franchise

Training and Support for Senior-Care Franchise Success

Franchising is so attractive because it allows entrepreneurs and business-minded folks like you the chance to succeed using proven systems and techniques. When you combine the power of your own experience and expertise with the resources that are available from a high-quality franchise operation, finding success is simple as long as you’re willing to work hard and stick with the system. This is especially true in the senior-care industry. In home care is one of the fastest-growing franchise sectors, and the market is becoming more and more competitive by the day.

If you’re looking for an edge as you select the right senior care franchise for you and your family, make sure you spend time investigating the training and support resources that are offered. It could mean the difference between success and failure for your business!

Here are some tips:

Look for Training and Support Before You Open

You want to feel confident and ready to provide an amazing service on Day One of your business’s existence. That’s why it’s important to invest in a franchise that offers extensive training prior to your opening day. At Always Best Care, for example, we provide new franchisees with a comprehensive, twelve-week training program, which covers essential topics like initial setup, management, marketing and more!

Mentors and Teachers

Although it’s possible to find mentors and teachers on your own, your best bet is to select a franchise that provides mentorship as a built-in part of its system. Always Best Care’s Area Representatives, for instance, provide ongoing local support for franchisees at every stage of business, and they’re available to answer all of your questions and address your concerns as they come up.

Marketing Support

These days, business success is more dependent upon marketing savvy than ever before. That’s why it’s so critical for prospective franchisees to make sure they franchise with businesses that offer ongoing marketing and advertising support. Always Best Care is a leader in the industry because we provide cutting-edge marketing tools and techniques in addition to our amazing national advertising campaigns. This gives our franchisees a huge advantage in their local markets.

Licensing Help

If you’re going to succeed in senior care, obtaining your license is a necessary step. That’s why you want to partner with a company that will provide guidance for every aspect of the licensing process. Otherwise, you may run into costly delays and snags that keep you from starting on the right foot. Always Best Care understands the importance of proper licensing, which is why we provide experts at every level to help you!

Consider Franchising with Always Best Care

Are you interested in learning more about the amazing training and support we offer to our franchisees? Are you curious about the tools and techniques we have to offer? Learn more about our business and the opportunities we have available by downloading your own copy of our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Local Support – The Secret to Success for Your Franchise

When you purchase a franchise, you’re buying a business, but you’re also obtaining access to a trusted, nationally recognized name. That’s part of the beauty of franchising, regardless of the industry – the public is largely already aware of your business and its reputation before you open your doors on Day One. Franchising makes it possible to tap into the public’s existing awareness of a brand on the national level, but success as a franchisee on the local level isn’t guaranteed, regardless of the public’s awareness of the brand. Whether you choose to purchase a franchise in the senior care sector or in some other arm of the industry, the presence of solid, dependable local support can mean the difference between prosperity and failure.

If you’re interested in purchasing a franchise and you want to ensure that you will receive the support you need, look for the following:

Local Coaching

It’s wonderful to be able to receive comprehensive training and guidance from the corporate or national level, but there are nuances to operating locally that can only be addressed from the perspective of someone who understands the business at the ground level. For example, Always Best Care provides bi weekly coaching sessions to its franchisees from experienced Area Representatives who share a significant stake in the business’s success. If this type of coaching is missing from the opportunity you’re investigating, it might be time to look elsewhere.

A Quick and Helpful Response

Sometimes you need an answer ASAP, and the more you wait, the more you hurt your business’s ability to serve clients and ensure your success. All franchises have protocols for receiving assistance, but you should be on the lookout for franchises that provide support on the local level from business owners who know the area (and the needs of its residents) inside and out. At Always Best Care, our Area Representatives share in the royalty income that franchisees generate, which means that they don’t succeed unless you do. They are helpers, mentors and teammates, and they are always there to give you the support and answers you need when you need them!

Local Strategic Planning

Successful businesses are led by people who have an ability to see around the next corner and are able to plan for the future. Many franchises focus on strategy and planning on the national level, but they provide little to no assistance locally, which is where the rubber really hits the road. As a franchisee, you need to be able to plan for the future based not only on national trends, but also on the unique characteristics of your specific area. Always Best Care provides ongoing local strategy support so that franchisees can take advantage of all the knowledge and information that’s available. This gives business owners the best chance at success in an increasingly competitive industry.

Learn More!

Are you interested in learning more about how local support can drive your success as a franchisee? Download our FREE franchising ebook today to learn how you can benefit from the guidance and mentorship that’s available to you when you join the Always Best Care team!

Please refer to our most recent Franchise Disclosure Document for important details.

Three Questions to Ask Before You Buy a Franchise

Buying a franchise is something that should not be done on a whim, but you might be surprised at the lack of research and due diligence that goes into some buyers’ decisions. As you might expect, those who fail to ask the right questions and perform the appropriate research often fail with their businesses, as well. Naturally, you want to succeed as a franchise owner, whether it’s in the growing senior care industry or in some other sector.

Here are three questions to ask that will help you ensure that the opportunity you take on is the right one for you and your future!

#1 – What’s it actually like to work in this industry?

This one seems obvious, but it’s not always considered. As a franchise owner, you will be involved in your industry on a deep level – if you don’t like working in that industry, you and your business are going to suffer. Fast food, for example, is a popular franchise sector, but if you still have nightmares about being a fry cook when you were a teenager, it might not be a good fit for you. Thankfully, there are numerous opportunities available; you just may need to dig a little deeper.

#2 – What is the franchise failure rate?

You might have to perform a bit of detective work to get this number, and you’ll have to learn to see through the spin that franchisors give it. If failure seems to go beyond the simple fact of franchisees failing to follow the system, it could be evidence of an enormous red flag.

#3 – What support is offered beyond initial training?

Some franchises save time and resources by offering a bare-bones training program. After you’ve been initiated, you’re basically on your own. In order to stave off failure, however, you need to look for opportunities that offer ongoing support and assistance. Always Best Care, for example, doesn’t just train its franchisees; it gives them access to a vast network of local and national experts and resources. ABC also helps its franchisees by offering cutting-edge marketing technology and tools so franchise owners are always on top of their game.

If you find that a franchise leaves it all up to you, it’s probably one to avoid. But if a franchise shows that it’s committed to ongoing support, you’re on the right track!

Learn More About Franchise Opportunities

Are you interested in learning more about the opportunities available in the in home care industry? We know you have lots of questions – we have all the answers you need, and we’re happy to help you decide if senior care is the right place for you to do business. If you’re ready to learn more, please download your FREE copy of our franchising ebook, and feel free to contact Always Best Care any time for more information.

Please refer to our most recent Franchise Disclosure Document for important details.

Building Your Email Database – Five Can’t-Miss Tips

Marketing your franchise on the Internet is essential for success, and one of the best ways to reach people is through email. Unfortunately, not many franchisees and business owners understand how to build and maintain an email database. And those who do still see their lists degrade by more than 20% each year, according to research.

If you want to grow your business, you’re going to have to integrate email into your marketing efforts, but you have to do it effectively. Thankfully, if you follow these five email database tips, you’ll be able to rely on email as a cornerstone of your overall campaign.

#1 – Create Great Content

If you want to make sure that you retain people in your database, you need to provide consistent, high quality content. Find a way to provide value without giving everything away, and remember the 80/20 rule: 80% of your content should provide value and engagement; only 20% should be promotional. This is the email-marketing sweet spot!

#2 – Take Advantage of Social Media

If you’re using Facebook, Twitter or any other social media platform, you can build your list quickly by creating campaigns that offer enticement for people to sign up. And if your posts are clever and creative, they’ll be shared by your fans! Additionally, if you’re not using some of the more popular platforms, you’re losing out; take a few moments to sign up for sites like Pinterest and YouTube, which offer access to segments of the population you might miss otherwise.

#3 – Calls to Action Everywhere

If you have a website or blog that promotes your franchise, don’t be shy about using it to grow your email database! You should place a clear, concise call to action at the end of every blog post and article. There are people out there who want to sign up and learn more about you – make it as easy as possible for them to do so.

#4 – Partnerships

Are there businesses or organizations that you partner with frequently? Combine your marketing powers by hosting events like webinars or chats through which you can gain access to their followers and fans. Make it mutually beneficial and you’ll both reach audiences that you wouldn’t have connected with through other means.

#5 – Grab Names and Email Addresses Everywhere!

To ensure that your database grows and grows (and contains a roster of real, potential customers), it’s necessary to use multiple methods. In addition to enticing people through your website and social media, don’t forget to ask people to sign up in the “real world” at events like trade shows, conferences meetups and more.

Always Best Care’s Marketing Muscle

When you franchise with Always Best Care, you join a company that takes modern marketing seriously. Email marketing is essential when it comes to growing your business, and with Always Best Care, you can take advantage of the latest tools to help you build and reach your list effectively. Interested in learning more? Download our FREE franchising ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Find a Franchise – Tips to Help You Locate the Best Opportunity

Have you determined that buying a franchise is the best way for you to put your business skills and talents to work? If so, you know that franchising offers the best way for you to enjoy the experience of running your own business without the potential pitfalls that can get in the way of shepherding an original idea from its conception through its realization (and beyond). The real challenge for you now is determining what type of franchise to buy.

Are you stuck trying to determine which franchise will give you the best chance for success? Here’s how you can pinpoint the perfect opportunity!

Big Questions

It’s important to ask yourself some important questions to determine what you truly value in life and in business. Doing this will help you eliminate franchise opportunities that simply will not work for your life and your specific situation.

What are your goals?
What is your budget?
How do you see your role within the business?
What level of risk are you comfortable with?
What do you actually envision yourself doing?

Asking these questions will reveal a lot about who you are and what type of franchise will be the best fit, and it should help you focus on a specific industry or sector.

Franchise Attributes

Once you’ve determined the franchise sector that fits you best, it’s time to separate the players from the pretenders, which means asking even more questions:

Is the franchise dedicated to staying on the cutting edge of their industry?

What kind of support is offered to franchisees?
What is the corporate staff like – can you work with them?
Does the company care about your potential for success?
How selective is the franchise when choosing owners?

If a particular franchise fails to provide positive responses to these questions, you should look elsewhere!

Due Diligence and the FDD

Before you commit to a specific franchise, it’s critical that you review the Franchise Disclosure Document (FDD) thoroughly. This document will tell you everything you need to know about the company and your potential role within it, so if it doesn’t resonate with you and your values, you should take it as a sign that you ought to look elsewhere for opportunities! Remember – buying a franchise is one of the biggest investments you will ever make, so make sure you’re comfortable and confident before you make any commitments.

Learn More About Senior Care Franchising

The senior care industry is growing at an astronomical rate, and opportunities abound for enthusiastic business owners like you who want to grow successful businesses. If you’ve determined that this sector is a good fit, or if you’d just like to learn more about the industry, we invite you to download our FREE franchising ebook, which is loaded with even more insights that can help you make an informed decision about your future.

Please refer to our most recent Franchise Disclosure Document for important details.

Got Senior Care Franchise Questions? We’ve Got Answers!

Although the public is familiar with how franchising works, the senior care industry remains somewhat mysterious to entrepreneurs and others who are looking to go into business for themselves. Do you have questions about home care franchising? You’ve come to the right place!

How does senior care differ from other franchise opportunities?

Senior care provides an opportunity to get started with franchising for a very low cost compared to other service-oriented franchises. Additionally, the need for strong home care options for seniors is growing fast, creating new opportunities for potential franchisees every day.

What kind of marketing/advertising/promotional support can I receive as a franchisee?

At Always Best Care, we value being on the cutting edge of marketing technology and strategies that allow franchisees to target their markets with laser focus. As a franchisee, you’ll need to work hard, but you can rest assured knowing that you’ll have the best tools for success.

What types of services will I be expected to provide as a senior care franchisee?

One of the most attractive aspects of Always Best Care – for clients and franchisees – is our multi dimensional focus. In addition to providing top-notch in home senior care services, ABC provides a number of other services that help seniors and provide franchisees with multiple revenue streams.

What if the economy takes a “wrong turn” again? How stable is the senior care industry?

The senior care industry is remarkably “recession proof” because there will always be elderly individuals who require care.

What about training? It seems like there’s a lot to learn to be a successful senior care franchisee.

Always Best Care only benefits when our franchisees succeed, which is why our company places such a high value on providing the best training in the industry. Strong ongoing support is also a key component of our system, ensuring that franchisees always have help when they need it.

How soon can I expect a return on my initial investment?

The answer to this question is up to you. You can find great success with your senior care franchise, but only if you work hard and follow the system. Always Best Care provides all of the support you need to succeed, but it’s your job to turn that support into a financial windfall. We’re rooting for you!

The Bottom Line

Franchising is a great way to go into business for yourself, and the senior care market is positioned for amazing growth in the coming years. Other franchise opportunities might be more well known, but franchising in our industry provides you with a chance to make a real difference. If you’re interested in a terrific franchise opportunity, and you relish the opportunity to do some real good in the world, consider senior care!

Want to learn more about senior care franchising? Then Download our FREE ebook today!

Please refer to our most recent Franchise Disclosure Document for important details.

Local Marketing for Franchise Success

Marketing your senior care franchise successfully requires you to make sure your business gets exposure on multiple fronts. TV advertising, billboards and – especially – Search Engine Optimization (SEO) are all important tools to use as you spread the word about your franchise. However, if you’re not focused on your local market, you may not experience the full potential of your efforts.

If you’re a franchisee and you’re looking for an edge in your marketing efforts, there is actually a lot you can do to spread the word about your business. Obviously, any marketing strategies that you intend to implement will need to be approved by your franchise. But by taking the initiative with some proven methods of marketing, you can separate yourself from the local competition and establish your business as a leader.

Following are a few local marketing initiatives that you can combine with your in home care franchise marketing plan for great success:

#1 – Local Business Listings

From the consumer’s side of the equation, this seems like common sense – when you search for a local business online, you expect to find information on its location, business hours, telephone number and social media presence. Unfortunately, too many local businesses fail to establish themselves in local listings.

If you aren’t showing up in search results, then it’s time to build profiles and add information to sites like Google Plus, Foursquare, Yelp and Facebook. Be sure to consult with your area representative or corporate office so that you adhere to your company’s guidelines. Your support team may even have tools, images, templates and strategy guides to help you!

#2 – Social Media

Almost every business uses social media, but some businesses use it much more effectively than others. For franchises, it’s critical to use social media outlets to locate and market to a local audience. Using social media platforms like Twitter, LinkedIn and Facebook allows you to plug your business directly into the community by promoting news, events and other pertinent information in your feeds.

Once you’ve established yourself as a local business worth following on social media, you will build amazing loyalty among your followers and fans. Of course, you should always check with your corporate office to ensure that the strategies you employ adhere to franchise guidelines.

#3 – Email Marketing

If you’re like most people, you probably get emails every day from local business promoting their services and wares. Maybe you delete most of these, but it’s likely that you’ve also learned about promotions and deals that made you a more loyal customer thanks to email communications that have provided real value.

An email marketing campaign can be difficult to establish, but your efforts will be worth it in the long run as you build a list of interested, local consumers who have voiced real interest in your business. Be sure to inform every customer (and potential customer) about the benefits of signing up for your list (discounts, coupons, free consultations, etc.). After a while, you’ll notice that your email list contains names of your most loyal and passionate fans. Just make sure that you work with your area rep or corporate office so you know the guidelines that must be followed to ensure franchise success through email!

If you’re interested in learning more about franchise marketing in one of the fastest-growing sectors, contact Franchise With Always Best Care today! Also, be sure to download your own copy of our FREE franchising ebook for more great information on how you can succeed as a franchisee!

Please refer to our most recent Franchise Disclosure Document for important details.

Why Is In-Home Care Hot? Take a Look at the Facts

The franchising world is filled with endless opportunities, making it difficult to select the career path that is likely to present the brightest future. From fast food to fitness, there is a franchising opportunity for every interest, and each one has its pros and cons. However, if you’re interested in investing in a franchise that offers explosive growth along with the chance to make a difference in your community, one franchise sector shines brighter than most others – in home care for seniors.

Why is this franchise sector so appealing for savvy investors and entrepreneurs?

Let’s take a look at the facts!

-There are more than forty-million seniors in the United States

This means that seniors make up a huge segment of the population – 13.1 percent, in fact! But that’s not all: in just 35 years, the total number of seniors in this country is expected to double, and people over the age of 65 will represent more than 20 percent of the population. As the senior population grows, so will its need for care.

-More people want to “age in place”

Nursing homes and care facilities will always have their place, but they are becoming less and less appealing to the senior population. In fact, 90 percent of individuals aged 65 and older say that they would prefer to remain in their current residence as they age. Technology helps make this possible, but the the presence of in-home caregivers from companies like Always Best Care makes it even more appealing and practical. This means that home-care franchisees will always have a viable business model to work within.

-Health care jobs are moving to non hospital settings

According to the U.S. Department of Labor, occupational growth will occur at a rate of nearly 50 percent for home-health and personal home-care careers in the coming years. Who will employ these caregivers? Franchisees in the home-care industry, of course!

-Costs of care are rising

The cost to care for a person suffering from Alzheimer’s or another form of dementia is predicted to rise substantially. The cost to treat Alzheimer’s alone is expected to exceed $1 trillion annually in the United States. This means that families will increasingly look to save money wherever possible while maintaining a high standard of care. Companies like Always Best Care will be there for those families, and franchisees will find themselves in a position to not only achieve business success in a lucrative market, but to make a real, lasting difference in their communities.

Franchise With Always Best Care and Join a Flourishing Industry

Franchising is a great way to achieve business success, but the home-care industry offers the opportunity to make a difference in a rapidly changing world, as well. If you’re interested in getting on board with your own senior-care franchise, contact Always Best Care today! Also, don’t forget to download your own copy of our FREE franchising ebook, which is packed with information that will help you put your best foot forward on your way to a successful future!

Please refer to our most recent Franchise Disclosure Document for important details.

Learn These Three Communication Keys for Franchise Success

When people think about business ownership, they often conjure mental images of lone visionaries who built their companies by hand from the ground up. While there are certainly examples of this kind of entrepreneurial success out there, it is far from the norm. In most cases, businesses only prosper when cooperation and communication are present. This is especially true for franchises.

Whether it’s the franchisor communicating training principles effectively, or it’s a franchisee explaining to an employee how to perform properly, the quality of interactions between people has a lot to do with the prosperity of a franchise.

Here are just some of the ways in which effective communication can make a real difference.

Training

When you look at the most successful franchises, one thing stands out: franchisees know exactly what they have to do in order to succeed, and they feel confident in their ability to carry out the actions that will make their businesses – and the franchise, in general – as successful as possible. This only happens when comprehensive training programs are implemented and made available as conveniently as possible.

Additionally, franchisees need to be able to convey what they’ve learned to the employees on their staffs. When training is consistent, useful and comprehensive from the top down, the whole process is easy. That’s why you should look for a franchise that takes training seriously when you decide to invest for yourself.

Taking Advantage of Technology and Online Tools

Businesses that don’t take full advantage of the Internet exist in a different time and place, and it’s only a matter of time before they face the same fate as the dinosaurs that they resemble. Some franchises have been able to continue operating based on old methods and models, but the franchises that flourish in today’s climate are those that have embraced and integrated technology fully into their operations.

When you do your homework about franchises, be sure to pay special attention to the businesses that have embraced technology and the Internet. These companies represent the cutting edge of franchising, and they give you the best chance of growing your business effectively today and for many years down the road.

Person-to-Person Interaction

Technology and the embrace of the Internet are incredibly crucial for franchise success and effective communications. However, nothing will ever replace the power of personal interaction. Successful franchises combine high-powered digital tools with support provided by real people with experience, knowledge and wisdom to share.

When it’s time to make a choice in purchasing a franchise, be sure to select one that provides person-to-person support in real time. When you’re able to work with people who have succeeded using the franchise system, you give yourself the best opportunity to build the business of your dreams!

Always Best Care – On the Cutting Edge of Communication

If you’re interested in learning more about the importance of communication for successful franchising, we invite you to contact us today! Our training programs are the best in the industry, and we value communication and interaction highly – it’s just what we do! Call us today, and be sure to download your copy of our FREE franchising ebook!

Please refer to our most recent Franchise Disclosure Document for important details.

Want Franchise Success? Follow These Tips!

One of the best ways to start your own business in today’s economy is to purchase your own franchise. Franchises offer entrepreneurs the chance to take full control over their careers without requiring them to start completely from scratch.

When it comes to operating a franchise successfully, many of the concepts that are relevant to other ventures also apply, but there are a host of specific factors that franchisees need to consider in order to ensure growth, prosperity and an excellent reputation with their unique businesses.

#1 – Know Your Community

Some franchisees believe that a well-known company name is enough to establish their businesses within their respective communities. While the ability to lean on a familiar brand name can certainly make life easier, it’s still necessary to be active in the community.

Making your business known in the community by donating time, services or supplies to worthy causes – or by turning your business into a resource – is a great way to establish trust and goodwill. On the other side of the coin, it’s also a good idea to get to know your local competitors and what they’re doing to succeed in your part of the world.

#2 – Practice Outstanding Customer/Client Service

Again, you can’t depend on the name of your business to ensure that the people you serve are satisfied; you must work just as hard as any other business owner to make sure that your customer/client base keeps coming back (and recommends you to as many people as possible)! Customer service is key, so give your audience plenty of opportunities to not only find satisfaction, but to also report on their experiences through social media, reviews and other outlets.

#3 – Use Social Media Wisely

Speaking of social media , you can grow your franchise business by leaps and bounds if you know how to use platforms like Facebook, Twitter and Google Plus the right way. Maintain profiles on the popular social media sites, and be sure to engage with your customer/client base regularly. Also, make sure people know where to find you online. Social media platforms are free to use, and they can be the most powerful marketing tools available in the current digital age.

#4 – Take Advantage of Your Franchisor’s Support!

Of all the tips that you can take advantage of as a franchisee, this one is the most crucial. Franchises are successful because they use proven, repeatable methods and techniques to establish themselves, grow and profit. Whatever you do, avoid second guessing the valuable wisdom handed down from your franchisor, and be sure to take advantage of all the tools and technology made available to you.

Ready to Learn More?

If you’re interested in learning more about how to succeed as a franchisee, download our FREE franchising eBook today! Also, be sure to contact us for information on amazing franchising opportunities within the growing senior-care industry!

Please refer to our most recent Franchise Disclosure Document for important details.